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Sand Provides Freeserve with Customer Insight Solution

Sand Technology, a leading provider of enterprise-class analytical solutions has provided Freeserve, a UK ISP-Portal, with an analytical "Customer Insight System," powered by Sand's patented Nucleus solution.

Sand Technology now provides Freeserve with an end-to-end data capture processing and analytics solution to analyze all customer interactions with the business, including each ISP session along with all click-stream activity on the company's portal, in conjunction with demographic data, handling over 27 million records a day.

Implemented over a period of 14 weeks, using Sand's technology, Freeserve can now:

• integrate click stream analysis from its portal with information about the Internet access behavior of its customer base segment its customer base;
• target and track marketing campaigns; and undertake post-campaign analysis

Victoria Robertshaw, Freeserve's Managing Director of Customer Operations, said, "Sand gave us a solution powerful enough to deliver accessible and usable customer information in real time."

Duncan Painter, president of EMEA for Sand Technology added that in working with Freeserve they have been able to demonstrate how effective Sand's solution has been in collating critical business intelligence. As an endorsement, Freeserve was selected as a finalist in the recent CRM Industry Awards 2002."

About Freeserve

Freeserve is a an ISP-Portal with an integrated offering of UK-focused content, e-commerce services and Internet access. Freeserve has 2.478 million active registered accounts and 5.352 million unique users. In February 2002, Freeserve was named Best National Consumer ISP by the UK's Internet Service Provider Association.

Freeserve is part of Wanadoo SA, a European online media and services company which has as its major shareholder France Telecom, a telecommunications company. Wanadoo SA has operations in France, UK, Spain, the Netherlands, Belgium and Morocco. Including Freeserve, Wanadoo S.A has over 6 million active registered users.

Freeserve was launched in September 1998 as part of Dixons, a European consumer electronics retailer. Dixons Group remains a minority shareholder in Wanadoo S.A and Freeserve distributes its access software in the UK through Dixons' network of over 1,000 Dixons, Currys, PC World and The Link stores.

About Sand Technology

Sand Technology helps organizations across North America and Europe cope with data overload by giving them rapid access to the information they need to make the right business decisions. Sand focuses on delivering business-driven solutions which are built upon its unique and innovative Nucleus data management system with "next generation" analytical functionality. Sand's powerful and highly scalable Information Integration" solutions leverage the existing IT investment, requires no additional human resources and delivers business value quickly resulting in a rapid return on investment (ROI). Sand's solutions include CRM and CRM analytics, prospect databases, Web analytics, healthcare analytics, supply chain management, inventory & production optimization, financial analysis, and strategic planning. Sand Technology has offices in the United States, Canada, the United Kingdom and Central Europe. For more information, see Sand's Web site at www.sand.com.