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Selectica Introduces Pricer

Selectica's experience providing pricing solutions for Fortune 500 companies lead to the development of Pricer, a true enterprise-wide pricing solution forthe business professional.

By enabling organizations to more effectively manage the entire pricing process -- from list price to the customer's final price -- Selectica Pricer can improve profitability, ensure price consistency, accelerate time-to-market and strengthen customer loyalty and satisfaction.

"Pricer complements Selectica's configuration and quoting solutions, to automate and create efficiencies for the entire business environment," said Raj Jaswa, Selectica's president and chief executive officer. "Pricing is the most powerful but least utilized lever on profitability, and we're helping companies flex their pricing power."

Selectica Pricer benefits include:

• Improved Profitability
• Consistent execution of customer, product- and channel-specific pricing
• Elimination of Rogue Discounting
• Coherent price policy enforcement enterprise-wide
• Incremental Revenue
• Reduced quoting time, increased quoting accuracy, and giving the sales force more time to actually sell
• Cost Reduction
• Improved order accuracy, eradication of pricing discrepancies and elimination of manual quotation processes and systems - Faster Market Responsiveness
• Quickly change prices to introduce new product, effectively discount older products, and react immediately to competitive market conditions
• Increased Customer Satisfaction
• Pricing consistency, coupled with quick and accurate pricing, leads to increase customer loyalty and repeat business "Pricer represents a total pricing solution that can scale across all channels enterprise-wide," said Sanjay Mittal, Selectica's chief technical officer and executive vice president of engineering.

"With the introduction of Pricer, Selectica delivers the same kind of technological excellence that has made our configuration and interactive selling applications the best in the industry."

About Selectica

Selectica, is a leading provider of Interactive Selling Systems (ISS) that transform the way companies sell, service and compete. Selectica's ISS platform provides robust capabilities to power industry-specific guided selling applications that streamline and accelerate the process of configuring, pricing and purchasing complex products and services. Businesses that deploy ISS are able to empower business managers to quickly and easily modify product, service and price information enterprise-wide to ensure proper margins and to stay ahead of changing market conditions. Across a wide range of industries, Selectica's ISS has demonstrated an ability to increase productivity, improve order accuracy, boost return on investment and establish and maintain a competitive advantage.

Selectica's customers include leaders across an array of vertical industries:

• Manufacturing; Cooper Cameron, Invacare, Rockwell Automation.
• Insurance; Aetna, Blue Shield of California, Blue Cross Blue Shield Michigan, Humana.
• Networking; Cisco Systems, Juniper Networks, Redback Networks.
• Automotive; BMW of North America.
• High-tech; Dell Computer, Hewlett-Packard, Hitachi; Telecom,British Telecom, Fujitsu, Mitel, Tellabs.

Selectica is headquartered in San Jose, CA.

The company's Web site is www.selectica.com.