Features - Enterprise Data Insights:

la Madeleine SAYS 'OUI' TO DELL EMC STORAGE

la Madeleine French Bakery & Cafe, the restaurant chain lauded twice by Bon Appetit magazine as one of the top 10 U.S. bakeries, has centralized and simplified its storage management by implementing a Dell EMC storage area network (SAN).

la Madeleine serves its French country fare to patrons in Arizona, Georgia, Louisiana, Maryland, Texas, Virginia, and Washington, D.C. The company installed the Dell EMC SAN, with help from Dell Professional Services, to help meet its larger business objective of streamlining business processes in order to grow sales and profits.

"More than 60 bakeries can generate a lot of data, and the Dell EMC SAN provides a manageable storage system that can grow with our business," said Paul Merrifield, manager of enterprise systems for la Madeleine. "The SAN enables us to centralize our storage capabilities, helping us simplify management. And we'll reduce costs by limiting investment in additional servers."

Merrifield said the Dell EMC SAN also provides la Madeleine a backup and disaster recovery solution. "As our storage needs increase, traditional backup strategies, like writing to tape, won't keep pace with our needs. The SAN helps us overcome that obstacle."

"la Madeleine's use of Dell products is an example of how businesses can integrate industry-standard Dell products into their environments to ease management and help lower their total cost of ownership," said Joe Marengi, senior vice president of Dell Americas.

The expertise of Dell's sales team was a key factor in la Madeleine's selection of Dell EMC storage. "The Dell team was able to offer practical knowledge about our options," Merrifield said. In addition to the Dell EMC SAN, la Madeleine uses Dell PowerEdge servers in its data center.

la Madeleine is served by Dell's medium business division. Dell established the organization in 1997 to deliver programs, products and services tailored to the unique needs of mid-sized businesses.

About Dell

Dell Computer Corporation is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. The company's revenue for the past four quarters totaled $31.2 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.

Contact: Dell Computer Corporation, Michelle Mosmeyer, 512-723-2408, michelle--mosmeyer@dell.com.