Features - Storage Innovations:

M-SYSTEMS ANNOUNCES NEW DiskOnKey TECHNOLOGY PLATFORM

M-Systems, a leader in flash-based data storage products, has announced the DiskOnKey Technology platform for its popular USB keychain storage device.

The new portable computing technology provides users with the DiskOnKey's renowned storage capability, along with additional facets including faster write speeds, increased security capabilities, memory-partition showing multiple drives and an auto-launch capability.

"With the latest DiskOnKey Technology, M-Systems demonstrates its innovation and market understanding by offering a device that is technologically superior to competitors at a competitive price point," said Blaine Phelps, worldwide marketing manager of M-Systems' DiskOnKey Division.

"M-Systems will continue to seek its vision by offering numerous new technologies cultivating the keychain storage category to an entirely new computing platform. With this new technology, developments have been initiated for designing a software developer's kit perpetuating the platform, as well as plans to meet the market demands for USB 2.0."

The DiskOnKey has undergone rigorous testing for reliability and durability, securing certification by Microsoft's Windows Hardware Quality Testing Lab (WHQL), as well as being the only product in the category approved to carry the certified-USB logo set by the USB Implementers Forum. The DiskOnKey line of devices offers award-winning quality, reliability and the assurance that information will be protected.

Availability of M-Systems' DiskOnKey Technology

The DiskOnKey Technology will be available throughout the DiskOnKey product line of 16, 32, 64, 128, 256 and 512MB capacities. Manufacturer's suggested retail prices (MSRP) for the DiskOnKey are $19.99, $24.99, $49.99, $99.99, $159.99 and $259.99, respectively. Visit the www.diskonkey.com Website for product availability through M-Systems' global network of major partners.

About M-Systems

M-Systems is a leader and innovator of flash-based data storage products known as flash disks. M-Systems' flash disks provide the functionality of a mechanical hard drive in a silicon chip. M-Systems' products are based on its patented TrueFFS technology and target applications in a vast array of markets, including connected devices, mobile and telecom.

M-Systems' products include the DiskOnChip, DiskOnKey and Fast Flash Disk (FFD) product families. For more information, contact M-Systems at www.m-sys.com.