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Gnames Advantage Selects KXEN's Predictive Modeling Tech

KXEN, the global analytic software company, recently announced a partnership agreement with Gnames Advantage (Gnames), a full service direct media and marketing services company. By applying KXEN's predictive modeling technology, Gnames will be able to improve results for direct marketers using its managed lists and greatly enhance targeting capabilities and revenue.

KXEN has been installed at Gnames list fulfillment service bureau, where many of its managed lists are maintained. Using KXEN predictive analytics, Gnames will offer clients cost effective modeling, scoring and improved selection capability to deliver accurate results fast. The partnership agreement allows list users to be invoiced per thousand targeted names used. The list user therefore does not invest in a model creation with the usual up front commitment cost.

Bob Perez, founder and co-president says: " KXEN represents a revolutionary approach to modeling that is extremely user friendly, incredibly quick, effective and highly cost efficient. This strategic partnership with KXEN will enable our customers to increase profitability on direct marketing campaigns."

Perez continues, "We believe KXEN may well represent a considerable part of the performance solution that our industry has been looking for."

Roger Haddad, CEO, KXEN says: "Powered by KXEN's predictive modeling solution, Gnames can now offer a superior analytics service to accompany its managed lists. The end result will provide Gnames customers with improved targeting for direct marketing campaigns and enable better-informed decisions."

Haddad concludes: "Furthermore, our relationship with Gnames extends our reach in the US and provides further credibility. We believe many of Gnames major direct marketing clients will be using KXEN predictive modeling with great success in the near future."

About Gnames Advantage

Founded in 1986 as Gnames Enterprises Inc, we merged with Advantage Direct Marketing Group Inc in 1996 to form Gnames Advantage LP. We are a full spectrum direct media services company with an established reputation for providing excellent list brokerage, list management, and marketing counseling to our clients. Today, we offer an array of direct marketing and database development services, enabling our clients to realize exceptional results.

Gnames Advantage, LP is headquartered in Dallas and has additional offices in New York, Chicago, Denver, and Los Angeles. During the past 15 years, our brokerage and management divisions have served an extensive client roster in both the business-to-business and consumer markets.

Gnames Advantage, LP is an active member of the Direct Marketing Association as well as the Catalog Council, The List Council, The Electronic Retailing Association, and the Association for Interactive Media. We also support regional organizations as active members of local DMA Associations, including the Chicago, New York, North Texas and Southern California groups. For further information visit www.gnames.com or call 972-871-2828.

About KXEN

KXEN (Knowledge eXtraction ENgines) is a global software company that provides advanced analytics for business decision-makers and data mining professionals. KXEN's powerful modeling technology transforms data quickly and easily into knowledge resulting in better everyday business decisions. KXEN partners with leading systems integrators and original equipment manufacturers to integrate analytic software components into enterprise applications and business processes. KXEN offers a state-of-the-art suite of predictive and descriptive modeling engines for scoring, classification and clustering, based on Vapnik's Statistical Learning Theory. KXEN is headquartered in San Francisco, CA, with Research and Development facilities in Paris, France and additional offices throughout the US and Europe.

Contact: Bob perez of Gnames Advantage, Tel: 818-360-3291.