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DataFlux TEAMS WITH PricewaterhouseCoopers ON DATA QUALITY

DataFlux Corporation, a SAS Company and leading provider of data quality and data integration solutions that increase the accuracy and reliability of enterprise-wide data assets, and PricewaterhouseCoopers, the world's largest professional services organization, have announced an alliance to help customers solve their business data quality and data integration issues on an enterprise scale.

The combination of PricewaterhouseCoopers' Data Management Group services and DataFlux products will provide powerful solutions to clients that are designed to help increase the accuracy, integrity and reliability of enterprise-wide data assets, exploiting world-class technology and methodologies for improved business performance. PricewaterhouseCoopers' Data Management Group provides market proven data quality methodologies that help large organizations improve the integrity of information and reach their objective for more efficient, accurate and reliable business and operational processes.

"Data quality issues are increasingly linked to business performance limitations; however, our research indicates that most enterprises' core capabilities are insufficient to give it proper attention," said Doug Laney, vice president, META Group. "As information becomes recognized and treated as other traditional corporate assets, enterprises must increasingly look to their trusted advisors and consultants for assistance."

The new alliance between PricewaterhouseCoopers and DataFlux will provide a comprehensive data quality/data integration solution and methodology, and improve the quality of data captured and used in key applications within an enterprise (SCM, CRM, e-Business, Data Warehousing). The effectiveness of any enterprise-level application depends on the quality of the data in it and the ability to combine data from different sources.

According to Tony Fisher, president and CEO of DataFlux, "To help our customers succeed in integrating their data, DataFlux and PricewaterhouseCoopers are focusing on data quality management across the enterprise. Together, we'll bring the industry the unmatched strength and flexibility of DataFlux data quality/data integration solutions and PricewaterhouseCoopers' years of data quality experience."

"Today, organizations with enterprise level applications are focusing on how to maximize their return from these large investments, yet attention to data quality is too often ignored," said George Marinos, National Data Quality Partner, PricewaterhouseCoopers LLP. "Companies that view data management as a strategic imperative reap the benefits of operational cost reduction and increased revenue. Data quality is not a one time event, but must be implemented as a continuous process to ensure that the benefits gained are sustained over the long term. From the boardroom to the back office, the responsibilities for quality data must be included in job functions up and down an organization. In today's business world, data accuracy and integrity are fundamental to an organization's success."

"Wherever a company stands in the quest for data quality and data integration, DataFlux and PricewaterhouseCoopers' integrated product suite and methodology provides the power and flexibility to tailor a solution to an organization's precise needs," added Fisher.

About PricewaterhouseCoopers

PricewaterhouseCoopers, www.pwcglobal.com/, is the world's largest professional services organization. Drawing on the knowledge and skills of more than 125,000 people in 142 countries, we build relationships by providing services based on quality and integrity. ("PricewaterhouseCoopers" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.)

About DataFlux Corporation

DataFlux is a North Carolina-based software company that provides leading edge technology for data cleansing, data linking and consolidation, and data enhancement. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and reliability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, business intelligence, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary of SAS Institute, the market leader in providing business intelligence software and services that create true enterprise intelligence. For more on DataFlux, visit: www.dataflux.com/.