Features - Storage Innovations:

LEXAR MEDIA ANNOUNCES JumpDrive TRIO

Lexar Media Inc, a leading designer, developer and marketer of award-winning high-performance digital media and accessories, announces JumpDrive Trio, the latest addition to the company's industry leading JumpDrive product line. The JumpDrive is the Lexar Media portable USB storage product line that enables users to easily store, carry and transfer files that are often too large to fit on a floppy, as is the case with many presentation, video and music files.

JumpDrive Trio adds expandable, upgradeable memory to the JumpDrive line, for consumers who value flexibility. The device features a three-in-one card slot that accepts either Memory Stick, MultiMediaCards, or Secure Digital cards. It is the only USB flash drive to incorporate all three media formats in one device. JumpDrive Trio's capacity is limited only by the size of the memory card inserted, with the current maximum capacity at 512MB, using a Secure Digital card.

JumpDrive Trio uses Hi-Speed USB 2.0 interface technology for faster data transfer rates and is backwards compatible with the USB 1.1 ports found on most computers. With USB 2.0, users can achieve transfer rates up to 40 times faster than USB 1.1. JumpDrive Trio requires no drivers for modern operating systems such as Windows 2000, ME, XP and Mac OS9 and X. The JumpDrive Trio also allows for interoperability and transfer between PC and Mac systems.

"Lexar Media is pleased to offer JumpDrive Trio, which provides all the benefits of a USB flash drive, but with unprecedented flexibility. JumpDrive is a practical new way to store, transfer or carry data for students, business people and anyone on the go. With JumpDrive Trio, it is also possible to use and reuse storage media and expand memory capacity as needed," said David Klenske, director of product marketing, Lexar Media.

JumpDrive Trio is the third JumpDrive introduced in the past year by Lexar Media, each addressing a specific customer need. JumpDrive Trio is expected to ship in February 2003 and is available at retail with Memory Stick media in either 64MB or 128MB capacities.

About Lexar Media Inc

Lexar Media Inc is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 40 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 800-789-9418 or visit www.lexarmedia.com.

Contact: Kim Evans of Lexar Media Inc, 510-413-1277, kevans@lexarmedia.com.