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M-SYSTEMS REACHES AGREEMENT WITH APACER FOR USB DRIVE TECH

M-Systems, a leader in flash disk data storage products, has announced an agreement with Apacer, an innovative digital storage provider. The new deal with M-Systems will place Apacer's uniquely designed Handy Steno 1.1 devices through Apacer's extensive retail and OEM sales channels.

"The USB Drive market is growing at a phenomenal rate," said Lawrence Lo, vice president sales and marketing of Apacer. "The partnership with M-Systems combines our channel expertise with their renowned USB Drive leadership creating a synergetic and profitable marketing opportunity for both parties."

"As a market leader in their own right, Apacer values the importance of licensing intellectual property from market leaders such as M-Systems for their devices," said Blaine Phelps, director of worldwide marketing, M-Systems' DiskOnKey Business Unit. "This alliance will allow both companies to work together in developing the category ultimately benefiting consumers and partners as the USB Drive category continues to proliferate."