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PERVASIVE AND MAGIC FORM WORLDWIDE STRATEGIC ALLIANCE

Pervasive Software Inc, a leading provider of data-management solutions powering the success of application developers worldwide, and Magic Software Enterprises, a leading provider of state-of-the-art development and integration technology, have announced the signing of a strategic alliance agreement to develop and market a bundled toolkit worldwide. The Pervasive.SQL V8 database engine will be integrated and shipped with eDeveloper v9.4. In addition, eDeveloper customers will now be able to purchase the bundled toolkit, support and maintenance directly from Magic Software.

"Because of the strong demand from the Magic developer community, we have supported the Pervasive database since the days of Btrieve and now we are migrating our developer toolkit from Pervasive.SQL 2000i to Pervasive.SQL V8," said Menachem Hasfari, chief executive officer of Magic Software Enterprises. "Pervasive's technologies align well with our strategy to provide our developers with an easy-to-use, low-maintenance database engine incorporating the latest technological enhancements."

Under the terms of the recent agreement, eDeveloper v9.4 will ship with a full version of Pervasive.SQL V8 five-user workgroup engine allowing software developers to easily and quickly build and test their applications for deployment in small to mid-size enterprises. Also, the Magic Enterprise Server incorporates a time-limited version of the Pervasive. SQL V8 10-user client/server engine, giving users the ability to run their applications on a fully functional database.

"Magic chose Pervasive.SQL over others as its primary database because of its industry-leading performance, embeddability and low total cost of ownership," said David Sikora, president and CEO of Pervasive Software. "Formalizing our partner relationship with Magic will expand our reach even more in the marketplace by cooperating in joint marketing and channel development programs."

Pervasive.SQL supports the delivery of seamless application integration and industry-standard data access methods, including ODBC, JDBC, ADO / OLE DB and Active X. The dual-access database engine of Pervasive.SQL V8 gives developers the high-speed performance of transactional processing with the robust, full-featured capabilities of SQL relational processing in a single package.

eDeveloper v9.4 provides an international developer community with a rapid development and deployment environment with powerful new standards-based messaging and integration features, advanced XML component functionality and other significant programming improvements. eDeveloper enables developers to build applications in a table-driven, point-and-click programming environment. There is never any need for coding or proprietary script.

"Application developers and ISVs (independent software vendors) benefit greatly from out-of-the-box, optimized, integration between development tools and runtimes," said James Governor, principal analyst at RedMonk, a technology-focused industry analyst firm. "That is the value proposition Magic Software and Pervasive Software are working to deliver by extending and deepening their partnership."

Pervasive Customers Leverage Magic's Development Platform

Brian Dunn, chief executive officer of ADAPT Software, an Irvine, Calif.-based developer of customer relationship management (CRM) software, said, "The Pervasive/Magic solution has allowed us to rapidly bring to market competitive CRM applications without the complexity of writing additional code. The fact this solution is virtually maintenance free for end-users has made ADAPTcrm a very attractive solution for mid-sized companies in need of the benefits we offer without the support burden that normally accompanies deploying new software applications."

Frank van Gemert, director of Plus Software in The Netherlands, has found great success with Pervasive.SQL and Magic's development tools over the last seven years. "It optimally interfaces with the eDeveloper environment and enables an extremely user-friendly installation. We're very enthusiastic about the added value this new alliance between our two main vendors will generate."