Features - Storage Innovations:

I/OMagic INTRODUCES USB FLOPPY DRIVE WITH 7-N-1 MEDIA READER

I/OMagic Corporation, a leading developer and marketer of data storage and digital entertainment devices, introduced a unique new device for computer users on the go -- a USB 1.1 external floppy drive with integrated 7-n-1 media reader called the "DataStation." The DataStation features include a small and lightweight design that couples two essential components into one easy to travel with product -- a floppy drive and a 7-n-1 media card reader. Highlights include its sleek, proprietary design with a built-in lighting element and the ability to draw power directly from the USB port of any PC/Notebook, eliminating the need for an external power adapter. "The DataStation is different in that there is no other drive on the market that combines an external floppy drive with a 7-n-1 media card reader," said Tony Andrews, vice president of Engineering and Product Development for I/OMagic Corporation. "It is an ideal companion for people that travel. Just plug in the USB cable and download your pictures or files."

The DataStation features sophisticated power control circuitry that significantly reduces power consumption. It comes with a lighting system that switches from blue to red with a touch of a button. The DataStation is compatible with floppy disc format sizes of 720KB, 1.2MB and 1.44MB and has a maximum transfer rate of up to 400KB per second. The 7-n-1 card reader supports Compact Flash (CF), IBM Micro Drive, PCMCIA-ATA, Multimedia (MMC), Secure Digital (SD), Memory Stick (MS), Memory Stick PRO, and Smart Media (SM). The DataStation comes with a convenient travel pouch and is Windows XP, 2000, ME and 98SE compliant.

The DataStation has an introductory price of $79.99. It recently began shipping to Circuit City stores.