Features - Storage Innovations:

NEW LOOK AND STUNNING PERFORMANCE DISTINGUISH MEMOREX DEVICE

Memorex makes portable storage better than ever with one of the season's hottest looks, the Memorex USB 2.0 ThumbDrive. Featuring the slimmest profile and sporting a unique, ergonomic silver and black design, the new Memorex Flash drive is a high speed device that is perfect for storing data, digital photos, video and MP3 files in style.

Whether you use Windows, Macintosh, Linux or a combination of the three, the Memorex USB 2.0 ThumbDrive makes sharing files between your home, office or school computers easy. In stores this month, the new Memorex ThumbDrive boasts a category leading 8 MB per second data read speed that is up to 50 percent faster than competitor models, making the Memorex USB 2.0 ThumbDrive one of the industry's fastest Flash storage devices for rapid data transfer. Similarly impressive, the new ThumbDrive writes as fast as 5 MB per second, easily delivering one of the fastest ways of copying and accessing files between computers. It offers the portability of a floppy disk with the storage capacity of a CD or ZIP drive, without any specific hardware requirements.

"With USB 2.0 portable storage, consumers can take control of their data because it's easy to securely and comfortably carry them anywhere," said Allen H. Gharapetian, vice president of marketing and product development. "The Memorex USB 2.0 ThumbDrive provides the ultimate data mobility by marrying a contemporary stylish design with a universally compatible way to store and quickly transfer files, photos, music, video and more."

The U.S. USB Flash retail market nearly quadrupled in size in 2003 compared to 2002, with more than 530,000 units sold. With the advent of ultra fast USB 2.0 models, industry analysts predict the market to at least double or even triple in size in 2004. With its entire line of Flash drives, Memorex will be at the forefront of technology and design and stays committed to offering customers the latest technology at the best price.

"The Memorex USB 2.0 ThumbDrive not only offers a unique design, but it outperforms any other USB 2.0 flash drive in the market thanks to its advanced engineering that optimizes data transfer speeds and data integrity," said Steve Fung, product marketing manager for Flash storage products. "Our product is designed to appeal to both the right and left side of the consumer's brain as it delivers a very high quality, almost fashion-conscious look and feel, as well as a confidence inspiring performance with an impressive list of features."