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Ascential Software Solutions Advance KT Business Expansion

KT Corp, a Korean telephone and Internet service provider, is using Ascential Software solutions to advance their business goals. Ascential Software enables KT to gain a single view of customer information across its enterprise to improve service and maximize revenue opportunities.

KT is using Ascential DataStage, Ascential QualityStage and Ascential MetaStage to establish a quality management infrastructure using enterprise standards for integrating customer information into an enterprise data warehouse. This strategic approach is part of KT's Six Sigma business quality initiatives and enables the company to maintain consistency and accuracy of enterprise data and deliver information on demand to business users in decision-making processes.

"KT has integrated crucial customer information from more than 75 source systems into its enterprise data warehouse using Ascential Software solutions," said Won Ho Jang, director of the IT Group at KT. "Standardizing address information in the data warehouse helps KT maintain a data quality assurance and management process from the enterprise point of view, allowing for consistency of the data infrastructure and provision of high-quality information to all end-users."

Ascential Software enterprise data integration solutions deliver significant productivity increases and cost reductions to KT by enabling the company to process large volumes of data in much shorter time frames and delivering it on demand to business users who can now make better decisions that impact company profitability. For example, daily sales reports, which used to take one month to generate, now are provided the next business day. Additionally, customer statistical analysis reports, which previously took more than three weeks to develop, are now produced the next business day.

"Without enterprise data integration, KT could not move forward with its exciting vision of being the 'The Value Networking Company' that helps to maximize customer value and delivers optimal customized landline and voice solutions," said Hugo Choi, Korea country manager at Ascential Software. "Ascential Software is helping KT maintain its high standards of customer service and confidently launch business expansion initiatives."