Whitecross, MRJ Technology Solutions Team to Build Data Mining Center
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WhiteCross Data Exploration and MRJ Technology Solutions, two leaders in the field of data mining, exploration, and decision support, announced they have agreed to create a data exploration and mining center. The center will combine the WhiteCross' massively parallel processing (MPP) database server and Heatseeker datamining software with MRJ's expertise in applying a full range of techniques for mining and analyzing very large databases (VLDBs) for hidden information.
The knowledge discovery center, to be located at MRJ's Fairfax, Virginia headquarters, will provide companies with the insights they need to identify their most profitable customers and markets, in addition to risk assessment, customer retention, cross-selling, health care analysis, and fraud detection. The center will empower companies to use MRJ's and WhiteCross' expertise to their advantage, without requiring them to make the large money and time investments needed to build a similar system in-house.
WhiteCross will provide the center with a 650 node database supercomputer, capable of processing 90 million rows of data per second. The WhiteCross/MRJ solution will produce meaningful answers to a wide range of complex queries in virtual real-time; taking only seconds or minutes to produce data exploration insights which have traditionally taken hours or even days. Time spent transforming data from legacy sources -- auditing and cleansing it -- will be reduced to a fraction of its former time.
The center is aimed at providing answers to companies and government agencies in the fields of telecommunications, banking, retailing, utilities, health care, intelligence analysis, and law enforcement. A number of leading corporations have already committed to use the center, including USWest, Sprint, and MCI.
"WhiteCross has successfully demonstrated the worth of an outsource data mining center in Europe," said Jim Suszka, WhiteCross Vice President, US Operations. "Companies appreciate the value they receive from discovering true insights about their best customers gained through exploring their databases. They also appreciate the fixed-cost advantage our solution brings, since we are able to clearly identify significant opportunities and provide them with a substantial return on their investment," he added.
META Group Vice President Aaron Zornes said the WhiteCross/MRJ center is another sign that companies are looking beyond enterprise data warehousing to projects which use data exploration and mining techniques to quickly identify real business opportunities at reduced costs. Zornes added that WhiteCross and MRJ share META's vision of second-generation data mining tools, which provide companies with the ability to: