META Group Announces New Data Warehouse Marketing Trends and Opportunities Report
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META Group, Inc. has announced the availability of Data Warehouse Marketing Trends/Opportunities, a comprehensive study of data warehouse marketing trends and opportunities based on user data from more than 2,100 interviews with Global 3000 companies. The report reveals important trends in the data warehouse industry over the last 12-24 months, including a 4% reduction in the average data warehouse budget, "a downward turn expected to continue, with modest budget reductions in 1997/98." Additionally, the report offers IT and lines-of-business managers the following:

• A snapshot of data warehouse project successes and shortcomings;
• Business issues driving data warehouse projects;
• IT factors impacting data warehouse investments; and
• Obstacles to project success.

The report also provides best practices and case studies in data warehouse development and in-depth analysis of customers' vendor preferences for data warehouse products and services. As such, the report offers the most current assessment of how data warehouse products and vendors rank among the largest sample of data warehouse customers surveyed to date.

This report will prove invaluable to IT directors and data warehouse product managers who must keep abreast of the dominant data warehouse players while developing or refining their own business strategies, said Aaron Zornes, META Group executive vice president and service director of its Application Delivery Strategies service.

To date, most data warehouse reports and studies are the result of supply-side surveys which re-hash vendor-provided data. This report is based on highly qualified customer data and is free of vendor bias.

Comprehensive Cross-Analysis Reveals Trends

In developing its report, META Group integrated and cross-analyzed the data gathered from its research with survey results from its client base of 1,400 companies. Additional trends derived from this comprehensive effort include:

• Year 2000 compliance projects have had little impact on corporate budgeting for data warehouse projects;
• The telecommunications and retail industries remain the aggressive leaders in data warehouse projects, in terms of both budget and project size; and
• Businesses are flocking to Web-enabled data warehousing solutions.

Pricing and Availability

Data Warehouse Marketing Trends/Opportunities is scheduled for release in January 1998 and will cost US $2,500. An executive summary of the study can be downloaded from the company!s Web site ( http://www.metagroup.com ). The full report can be obtained by contacting META Group (800-945-META). Headquartered in Stamford, CT, META Group, Inc. is an independent market assessment company providing research, analysis, and advisory services regarding developments and trends in information technology. META Group currently serves more than 1,400 clients worldwide.