Naviant Technology Solutions Launches Pre-Packaged Comprehensive Marketing Automation Solution
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Naviant Technology Solutions, a leader in the practical implementation of customer relationship marketing solutions, has announced release of Navimark 1.0, the next generation of the company's comprehensive database marketing solution. Naviant has integrated best-of-breed tools from MicroStrategy and Exchange Applications to create Navimark 1.0. By offering a pre-packaged total solution and systems integration capabilities, Naviant can fully implement an enterprise-wide, one-to-one marketing solution in a fraction of the time IT projects of this magnitude typically take.

According to Bob Moran, director of decision research at the Aberdeen Group, "With the introduction of Navimark 1.0, Naviant Technology Solutions has delivered a sophisticated marketing automation system that is about as prepackaged as you can get. The implementation of Navimark can cut by half the cost, time, and risk required to understand and target-market to customers as a market of one."

By implementing Navimark, companies will be able to take advantage of the industry's most advanced pre-packaged, enterprise-wide customer relationship marketing solution. Navimark includes data warehousing, campaign management, query management, data mining and analysis, data cleansing, and decision support reporting with standard Web-based browser interfaces. Navimark's flexible, open architecture, coupled with Naviant's systems integration expertise, allows Naviant to partner with companies to customize the solution based on their current IT infrastructures and business needs.

"The release of Navimark 1.0 makes one-to-one marketing a practical reality for companies managing millions of customer relationships on a daily basis," says Mike Green, president and CEO of Naviant. "Businesses are migrating from product-centric to customer-centric practices because increased competition has created a demand for more sophisticated customer relations. We have integrated the best tools for delivering a comprehensive customer relationship marketing solution, and as technology improves and additional marketing tools are developed, we will continue to evaluate and enhance the Navimark offering."

According to GartnerGroup, Inc., a leading information technology analyst firm, the database marketing industry passed the billion-dollar mark in 1997 and is expected to continue at a 35 percent annual growth rate for the next several years. GartnerGroup predicts that companies will invest $16 billion in database-marketing projects by 2002. With Navimark, Naviant Technology Solutions has positioned itself as an industry leader by offering the first pre-packaged, best-of-breed, total database marketing solution.

The one-to-one marketing paradigm is a result of incredible competition which is driving organizations to move from a product-centric to a customer-centric business model. Today's advanced technology is the enabler as companies need to be able to identify, acquire and retain long-term, profitable customer relationships and deliver the right marketing messages to the right people at the right time.

The Navimark solution is designed to enable companies to:

• Enjoy larger profit margins
• Get more repeat business from customers
• Learn which products customers tend to buy in groups
• Learn what actions make loyal, long-term customers
• Evaluate and optimize product distribution channels and pricing

The Navimark 1.0 toolkit includes:

• Campaign Management -- Exchange Applications' award-winning software -- The ValEX Marketing Management System -- is an integrated suite of marketing and campaign-management applications that helps organizations plan, execute, evaluate and refine marketing campaigns to positively impact customer behavior and enhance customer retention.
• Decision Support/Reporting -- Using MicroStrategy's DSS Agent, Navimark includes reporting templates for wallet share, retention, prospect and campaign analysis. Included as a key component of Navimark, DSS Agent users can view standard reports or do ad-hoc analysis, drilling up, down and across through all customer dimensions, even down to individual customers. In addition, users can share their findings or exchange data via Navimark's Web-enabled technology.
• Data Mining and Analysis -- Navimark provides sophisticated analysis functionality for predictive modeling, trend analysis, application scoring and customer segmentation. Navimark helps users identify their most profitable customers, detect and define customer attrition trends, determine optimal timing for product rollouts, model customer buying behavior, and to discover patterns in customer data. In addition, Navimark can interface with most other modeling platforms, including SAS.

Pricing is based on the size of a customer's enterprise as measured by users and accounts. For more information, see http://www.naviant.com