Trajecta Provides Direct Marketing Solutions for Extrafilm Scandanavia
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Trajecta, Inc. has partnered with ExtraFilm Scandinavia, an international mail order photo service company, to deliver superior direct marketing solutions. ExtraFilm engaged Trajecta's modeling services to predict individual consumer behavior in order to effectively target market to a mailing of 300,000 Swedish customers.

"We believe there is a large future potential in both competitiveness and profits by using advanced database technologies in our communication strategy. We found Trajecta to be a good partner for custom made solutions," says Geir Sletbakk, Vice President Commercial Director, ExtraFilm Scandinavia.

ExtraFilm selected Trajecta's predictive modeling services, not only because Trajecta's neural network approach presented a powerful alternative to traditional RFM models, but also because they found Europe to be limited in the number of experienced firms offering data mining services. "We wanted an experienced partner. Mail Order Photo is an industry operating in a very competitive environment with a huge amount of individual consumers, with one thing in common -- a relatively small order size," states Sletbakk. "After modeling on recent promotion and purchase data with promising results, we have confidence that Trajecta can continue to deliver results which help us target effectively at the individual level."

Matt Harris, Trajecta's Vice President Analytical Services states, "We are delighted to be partnered with an innovative company like ExtraFilm. They have been very strategic in using technology to compliment what they already do well. ExtraFilm has a unique approach to capturing all their interactions with customers, which places them in an ideal position to use predictive modeling."

ExtraFilm Scandinavia, based in Tanum, Sweden, offers customers fast, reliable and high quality photo mail order service. ExtraFilm Scandinavia is the largest of five business units in the mail order photo division of Spector Photo Group, a publicly traded company on the Brussels stock exchange. ExtraFilm Scandinavia has more than 25 years of experience in the industry and is active in Sweden, Norway, Denmark and Finland. Spector Photo Group is the worlds largest independent photo company with other business units in France, Switzerland, Belgium, Netherlands, Spain, Germany, Austria and Hungary.

Trajecta, Inc., based in Austin, Texas, provides greater certainty in assessing risk and predicting consumer behavior. Trajecta's solutions utilize state-of-the-art technologies spawned from over $75 million of scientific research at the Microelectronics and Computer Technology Corporation (MCC). Trajecta serves the financial services, telecommunications and pharmaceutical and database marketing industries. For more information check Trajecta's web site at http://www.trajecta.com