Intelliquest Adopts Trajecta's dbProphet Predictive Modeling Software
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Trajecta, Inc. has announced an agreement to provide products and services to IntelliQuest Information Group, Inc., a leading provider of information-based marketing services to the technology industry. IntelliQuest will utilize Trajecta's dbProphet software to provide its clients with sophisticated analysis of their marketing and awareness building efforts.

The relationship with IntelliQuest is the latest step in Trajecta's ongoing commitment to forming alliances that leverage its technological strengths with data providers and market research firms that serve vertical industries. Trajecta's multi-patented data mining solutions determine cause and effect from multi-source data to facilitate more accurate business decisions. In the value chain that spans from raw data to actionable information, corporate investment has migrated toward analytical solutions. These solutions produce the greatest returns and routinely turn gigabytes of data into meaningful decision points and marketing plans.

Becky Dewan, Trajecta's Vice President of Sales states, "We are pleased to have such a highly regarded and analytically astute market research company adopt our technology. The value of the partnership is similar to the relationships we have in the pharmaceutical and financial services sectors. IntelliQuest already has the skill sets and infrastructure in place to effectively leverage Trajecta's accurate predictive capabilities. We anticipate that our products will enhance IntelliQuest's service offerings, playing a key role in delivering substantially more value to its clients."

According to Dr. Won-Yong Kim, Senior Vice President of Research and Development at IntelliQuest, "Trajecta's state-of-the-art neural network technologies will allow IntelliQuest to build non-linear predictive models using the company's various syndicated databases of technology markets. My feeling is that the integration of survey data with historic customer activity is the only way to do predictive analysis. Neural networks are at the core of the predictive analysis. Our strategic alliance with Trajecta also means that we can really process what the technology market calls a plethora of data. IntelliQuest will be one of the first market research firms to conduct marketing research with data mining capability".

Trajecta, Inc., based in Austin, Texas, provides greater certainty in assessing risk and predicting consumer behavior. Trajecta's solutions utilize state-of-the-art technologies spawned from over $75 million of scientific research at the Microelectronics and Computer Technology Corporation (MCC). Trajecta serves the financial services, telecommunications, pharmaceutical, and database marketing industries. For more information see Trajecta's web site at http://www.trajecta.com.

Headquartered in Austin, Texas with offices in Atlanta, Silicon Valley, New York and London, IntelliQuest provides information-based marketing services to the technology industry. IntelliQuest uses its proprietary databases and software to help technology companies track product performance and customer satisfaction, measure advertising effectiveness, assess brand strength and competitive position, determine price sensitivity, and evaluate new products, markets or other business opportunities. IntelliQuest also licenses custom proprietary software applications for electronic product registration and offers associated database marketing products and services, including data enhancement, data cleansing, data mining and professional services. IntelliQuest has over 400 employees worldwide. For more information, see http://www.intelliquest.com