Data Warehouse Designed for Pharmaceutical Executives
ACTION ITEMS
Computer Sciences Corporation recently introduced PharmIQ, a data warehouse service offering that allows life sciences companies to organize sales, marketing and contract data into a single infrastructure. PharmIQ has been designed to address the common decision-making needs of a life sciences company, yet remains flexible enough to accommodate each company's unique information and analytical requirements.
"Traditionally, data warehousing has been viewed as a cross-industry discipline focused on organizing and applying business data toward a set of general business goals," observed Scott Kohn, regional director for CSC's Life Sciences Practice. "In developing PharmIQ, we began with an understanding of the changing information needs of a pharmaceutical company and their need to access and share information across functional areas within their organization, and more broadly, with third-party vendors and business partners. PharmIQ will be critical for any company attempting to analyze market trends and target specific customer segments."
While delivering a customized look and feel, PharmIQ is based on a standard set of analytical tools, and a shared data repository and technical infrastructure. This framework enables CSC to accelerate development efforts by months. The PharmIQ solution leverages a company's existing information infrastructure investment, adding new components necessary to support today's business requirements while keeping in mind future expansion needs.
"PharmIQ allows companies to fully leverage existing investments," said John Williams, Product Director for PharmIQ. "Whether a company is redesigning a data warehouse from the ground up, adding new information components to what already exists, or performance-tuning an existing data warehouse, a company will see immediate value with our data warehouse."
PharmIQ supports a broad range of users in a pharmaceutical company, from sophisticated users to novices. PharmIQ provides easy-to-use tools appropriate for different types of users, maximizing their analytical capabilities. Designed with visually compelling graphics, PharmIQ offers three ways to access the system: a graphical "push button" Executive Information System, client server access and a web-enabled system.
The services offering enables companies to analyze and measure performance of products (market share, product launches); the sales force; customers (profitability, market penetration); and contracts (profitability of customers and market segments, pricing).
CSC has $6.6 billion in revenues for the 12 months ended April 3, 1998. Headquartered in El Segundo, Calif., the company has nearly 45,000 employees in more than 650 offices worldwide and provides clients with a wide range of professional services, including management consulting, information systems consulting and integration, and operations support. More information about Computer Sciences Corporation is available at http://www.csc.com