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The On-Line Executive Journal for Data-Intensive Decision Support
*** July 7, 1998: Vol. 2, No. 27 ***
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IN THIS ISSUE:

DISCOVERING KNOWLEDGE FROM DATA: PART II
BY INDERPAL BHANDARI
IT DRIVEN DATA WAREHOUSING: FACING REALITIES
BY JIM GALLAGHER
THE STANDARDS RACE BEGINS IN DATA MINING
BY JOHN THOMPSON


ANALYSIS & COMMENTARY


GOLDEN MEANS: DISCOVERING KNOWLEDGE FROM DATA -- PART II
by Inderpal Bhandari, executive editor at large

Inderpal Bhandari is widely recognized as a leading researcher in data mining and computer science. He is one of the few experts who have successfully demonstrated how the emerging technology of data mining can be translated into useful applications that offer a competitive advantage. Recently, he formed Virtual Gold, Inc. to implement his technical vision. Virtual Gold also offers a consulting service to help clients differentiate themselves from their competitors via the use of data mining technology.

From 1990-1997, Dr. Bhandari was a member of the research staff at the IBM T.J. Watson Research Center, where he received several awards for his pioneering work in data mining and in software engineering. He was the creator and project director of IBM's Advanced Scout, a data mining program used extensively by coaches of the National Basketball Association to devise new strategies based on the automatic identification of hidden patterns in game data and video.

He was educated at Carnegie Mellon University (Ph.D, Electrical & Computer Engineering, 1990), the University of Massachusetts at Amherst (M.S.) and the Birla Institute of Technology and Science, Pilani, India (B.Engg). He has published extensively in leading computer-related journals and conferences and has deployed several cutting-edge technological solutions to business problems.

Dr. Bhandari writes: "Last week, I discussed two scenarios for discovery. In the first, the trick was to identify the relevant data. In the second, the trick was to collect and process data in a way that did not affect the outcome of the decision. Let the count go on. As is well known, the key to success often lies in merely showing up. Well, much of the time, the key to discovery lies in simplifying access to data."

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IT DRIVEN DATA WAREHOUSING: FACING REALITIES
by Jim Gallagher

Jim Gallagher manages the Data Warehousing Practice within Spectrum Technology Group, Inc. He has over 15 years of experience in building decision support and operational systems, organizational development and re-engineering, managing client relationships, and leading people. He is currently a member of Spectrum's internal R&D organization for Technology and Data Warehousing methodology development, and supports Spectrum Data Warehousing activities across the nation.

Gallagher writes: "I am sure that the title of this article is raising the small hairs on the backs of the necks of experienced data warehousing professionals; we all know that data warehousing initiatives need to be driven by business needs, and need to have sponsorship and ownership and strong participation from the business side of the organization. However, there is a fact out there that is a reality. Many organizations have embarked upon data warehousing initiatives that were born in the IT (Information Technology) side of the company. And today, more are continuing to start out this way."


THE STANDARDS RACE BEGINS IN DATA MINING
by John K. Thompson

John K. Thompson is the Vice President of Marketing for Magnify, Inc. Thompson has over 15 years experience spanning all major technology management functions for software organizations. In his current role, as Vice President of Marketing, Thompson formulates and executes the strategic direction for Magnify, Inc. and the PATTERN product line. His technology expertise includes knowledge discovery, decision support, data warehousing, and database systems. Prior to joining Magnify, Inc., he held a number of senior technology and marketing positions at PLATINUM technology, IBM, and Metaphor Computer Systems. Thompson has consulted in Latin America, Europe, and Asia regarding the issues around building world class data warehouses and decision support systems. Thompson holds a Bachelor of Science degree from Ferris State University and a MBA in Marketing from DePaul University.

Thompson observes: "It's official! The Data Mining Industry has decided that it can benefit from standards. The most important question is: What should be standardized and who should control "the standard"? The wrangling has begun. Technologies for use in analytical applications have gone through this cycle at least twice in the past 15 years."


ACTION ITEMS


Ranger Forms Backbone for Distributed Integration Solution to Address Data Warehousing Problems
Inventure, a leading provider of innovative solutions for the securities and investment industry, has announced the release of its latest version of RANGER. RANGER embeds the Java programming language within the RANGER engine. By using the emerging cross-platform software standard -- Java, RANGER customers can create a Distributed Integration solution. Distributed Integration is a new platform designed to address the data warehousing challenges unique to the securities and investment industry.


SPSS and Ceres Form Strategic Relationship to Address Analytical Needs of Retail Market
Retailers will soon have the ability to model their customers and better predict their behavior, thanks to a relationship between SPSS Inc. and Ceres Integrated Solutions. Ceres will incorporate SPSS Components to provide the analytical basis of the automated modeling module within the Ceres Intelligent Operational Systems (Ceres IOS) for Targeted Marketing and Merchandising.


Tandem and Clementine to Scale up Data Mining Technology
Tandem and ISL, the U.K. affiliate of ISL Decision Systems, have announced that they are working together on providing a scalable data mining solution, based on the Clementine Data Mining System. CHESS -- the Clementine High Efficiency Scalable Server -- will be a new product, intended to make it more practical for businesses to use their data warehouses for data mining. Initial experiments show typical speed gains of at least 10 to 100 times.


QUOTE OF THE WEEK

"Standards formulation can be tenuous business. Look at what happened to the OLAP Council. The council worked and argued its way to a standard API for accessing multi-dimensional databases only to be usurped by the Microsoft announcement of their own, competing API."


CONFERENCES & SEMINARS 07.07.98


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