Decisive Technology Delivers Real-Time
Customer Intelligence Business Solutions
ACTION ITEMS
Decisive Technology, a pioneer provider of Real-Time Customer Intelligence, has announced that it has realigned its business to capitalize on the growing demand for individualized outsourced solutions that integrate customer intelligence into the daily decision-making process. Decisive offers a tailored, Internet-centric software and services solution designed to arm companies with continuous customer feedback that is essential for success in today's competitive environment.
Over the past two years, Decisive has evolved from offering a desktop survey software product to becoming the first company to provide enterprise-wide real-time customer intelligence solutions. In response to market demand for Decisive's expert services, the company has seized the opportunity to realign its core enterprise business by strengthening its outsourcing division while reducing efforts in other areas, such as telesales and product packaging. The company has attracted well-known customers such as AOL, PeopleSoft, Charles Schwab, Chevron, ZD Comdex & Forums, HP and Microsoft.
More than 50 million Americans are electronically enabled and companies are increasingly adopting the Web as a key interaction vehicle with customers. At the same time, companies are recognizing the critical need for customer attitudinal information to supplement other business information, such as financial and transactional data. Decisive leverages this Web-centric market, offering a total solution: an outsourced application that will collect, analyze and integrate customer feedback to help companies improve business practices without impacting corporate IT infrastructure.
"Companies have recognized that customer intelligence is mission critical, but do not have the IT resources nor the customer intelligence expertise to develop and implement the solutions themselves," said Michael Tilson, president and CEO of Decisive Technology. "They are demanding more than just our technology; they need our expertise in collecting customer feedback and the skills to integrate the data into their existing corporate infrastructure. Decisive established unparalleled leadership in the customer intelligence market with signature accounts and based on the incredible success of our outsourced business, we decided to channel our efforts in our greatest strength."
Decisive will continue to support sales of its core technology DecisionSource as a stand-alone software product, as well as leverage the technology as the foundation for building individualized solutions for outsourcing customers. DecisionSource is an advanced client-server intelligence engine that allows workgroups, departments and enterprises to solicit online information, and collect and analyze results automatically.
"We offer our clients one of the most critical factors to business success -- understanding of and quick action to customer needs, added Tilson. " Our clients tell us that we provide the most comprehensive, elegant, scalable and innovative customer intelligence solutions available today."
Headquartered in Mountain View, California, Decisive Technology is a leader in design and implementation of Real-Time Customer Intelligence solutions. Decisive's sophisticated software technology turns e-mail and the Internet into powerful media for gathering fast, accurate and comprehensive information about customers' attitudes and opinions. Decisive has in-depth knowledge of online research and decision support expertise to ensure that companies collect essential real-time customer intelligence.
For more information on Decisive Technology, visit the company's Web site at http://www.decisive.com