BroadVision, Inc. and Sagent Technology Team Up
to Develop One-to-One Analytical Data Mart Solutions
for Increased Marketing Impact and Efficiency
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BroadVision, Inc., a leading worldwide supplier of one-to-one Internet business applications for relationship management across the extended enterprise, and Sagent Technology Inc., provider of a leading turnkey solution for bringing data marts to the Web, have announced a joint agreement that they will team together to deliver data mart-based relationship management solutions over the Internet.
Sagent's leading turnkey data mart solution combined with BroadVision's electronic commerce applications provides marketing managers with a complete tool set for creating, analyzing, and tailoring campaigns for increased effectiveness. Marketing managers benefit through increased cross-selling, upselling, and return on their marketing investment.
"The combination of BroadVision and Sagent is a marketer's dream. They enable our customers to analyze the results of their marketing campaigns and increase the effectiveness of their marketing strategies," says Bill Bagnell, product manager for BroadVision, Inc.
"BroadVision has been successful because they are delivering the electronic commerce solutions the marketplace needs," said David Silver, Director of Business Development, Sagent Technology. "Our complementary technologies enables our customers to stay ahead of the competition. We are very pleased to form this alliance."
With the Sagent and BroadVision solution, business managers cannot only view customer data, but also report, analyze and ask what-if questions and act on the information to establish, retain and grow customers. These capabilities allow business managers to achieve an integrated enterprise approach to the entire customer relationship which impacts both return on investment and profitability.
Sagent's data mart solution is comprised of the Sagent Data Mart Solution, software that integrates products for building, managing, and accessing Web-based data marts, as well as industry-leading professional services to guide users through the design and implementation process.
For more information, see http://www.broadvision.com