Unica Forms Consulting Division
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Unica Technologies, Inc. announced that it has formed a Consulting Division to help customers integrate advanced data mining technology into their marketing campaigns. The Unica Consulting Division consists of a team of specialists skilled in both the technology of data mining as well as the application of data mining to solving real-world problems. The consulting division will report to Rodger Burkley, VP of Business Development while day-to-day activities will be run by Kerry Reilly, Vice President of Database Marketing Consulting.

"Corporations have long looked to Unica to provide data mining software for their marketing applications. More and more customers are asking us to teach them about data mining in a marketing context, help them implement data mining-based marketing programs, and complete data mining projects for them. We formed our consulting group as a direct result of that customer demand." says Mr. Burkley.

Throughout this decade companies have invested heavily to improve their data collection and storage methods. Growth of the internet, electronic commerce, and data warehousing have produced unprecedented volumes of data that companies are now trying to turn into actionable knowledge. Data mining is increasingly being used for that purpose.

Unica's consultants have extensive experience with marketing and data mining in a wide range of industries. Unica Consulting offers a variety of services including evaluation of customers' existing data mining activities, start-up plans for beginning data miners, customized training programs, guidance on data preprocessing and preparation, strategies for integrating data mining technology into marketing processes and IT infrastructure, and methods for improving the efficiency and effectiveness of ongoing data mining endeavors. Additionally, Unica Consulting can actually develop and run data mining models for customers on a one-time or ongoing basis. Fidelity Investments, JC Penney, AT&T, Metropolitan Life Insurance, Eli Lilly, Polk, and Experian are among Unica's consulting clients.

"Data mining is now acknowledged to be an integral part of the entire Customer Relationship Management and Knowledge Management processes. Unica was founded by data mining experts and we have continued to add top-flight data mining and marketing experts to our staff to support our strong growth rate. With the formation of this division, that expertise is available directly to companies who want to develop or improve their own data mining program." adds Indy Pommers, President of Unica Technologies.

Unica Consultants typically work on a fixed-price basis per project, which simplifies the customer's planning and budgeting process. Hourly rate consulting is also available if the customer prefers. Consultants can travel to the customer site and can work in teams or individually.

Unica Technologies, Inc. is the developer of the award-winning MODEL 1, the premier data mining software for database marketing. In addition to MODEL 1, Unica's product line includes PRW (Pattern Recognition Workbench), and API's that allow OEMs to integrate data mining into their own products. Unica's services, including consulting, technology transfer, and education, help clients apply data mining and automation to their marketing campaigns.

Unica, incorporated in 1992, is a privately held company headquartered in Lincoln, MA. With a focus on marketing automation and advanced data mining, Unica provides a variety of solutions to handle a wide range of business needs.

For more information see http://www.unica-usa.com