Iridium Selects One-By-One Campaign Manager from Paragren Technologies
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Paragren Technologies announced that Iridium LLC has selected One-By-One Campaign Manager, a comprehensive customer acquisition and retention system, as the strategic customer marketing tool for marketing Iridium Service. Paragren's campaign management tool, along with One-By-One Application Server, is being used to support the global marketing campaigns for Iridium's network that combines global satellite services with local ground-based wireless services.

Iridium is commercializing a global wireless communications network that combines the worldwide reach of 66 low Earth orbit satellites with land-based wireless systems to enable subscribers to communicate using handheld telephones and pagers virtually anywhere in the world. Iridium World Communications, Ltd. is the public investment vehicle of Iridium LLC. The company's Web site is located at http://www.iridium.com

Iridium LLC is currently using Campaign Manager and Application Server in conjunction with its Oracle Express data mining tool to develop and execute customer acquisition strategies which range from campaign generation to response tracking. Iridium will also leverage Paragren's campaign management tool, along with Application Server, to develop marketing campaigns to support the Gateways and its business partners.

Campaign Manager is part of the One-By-One suite of marketing applications, which empowers marketers to execute targeted customer acquisition, expansion and retention strategies. One-By-One is based on an open, flexible and scaleable architecture that is platform independent and enhances existing investments in data warehouse, data mining and statistical analysis technology. The suite also includes One-By-One Data Discoverer, for integrating exploration, analysis and data mining and One-By-One Interactive Marketer, for real-time, one-to-one marketing execution. All One-By-One applications are powered by One-By-One Application Server, a powerful engine that rapidly organizes data, regardless of its source, into a unified, logical, customer-centric framework.

"We are very pleased to be partnering with such an innovative company as Iridium," said Susan Kearney, vice president of sales and marketing for Paragren. "They are pioneering a growing and exciting area in communications and need advanced marketing tools that will enable the successful execution of their marketing efforts. Our One-By-One components will give them a real competitive edge."

For more information send e-mail to info@paragren.com or call 888-420-4213 or 703-995-1878.

About Paragren...

Headquartered in Reston, Virginia, Paragren Technologies, Inc. is the leader in Enterprise Relationship Marketing, helping businesses discover, establish and grow profitable customer relationships. By integrating innovative software, customer and market intelligence, and real world expertise, Paragren provides an optimized relationship marketing solution. The One-By-One software suite, enhanced with professional services and unique consumer purchasing data, empowers marketers to execute complex marketing programs -- quickly and easily. Paragren is a wholly owned subsidiary of APAC Customer Services. Additional information is available at http://www.paragren.com

Founded in 1973 and headquartered in the Chicago suburb of Deerfield, Illinois, with corporate offices located nationally and internationally, APAC Customer Services provides clients with end-to-end solutions for one-to-one success. Today with 87 customer contact centers with more than 20,000 employees, APAC is one of the largest and most technologically advanced providers of customer acquisition and customer care services. The company's Web site address is http://www.apaccustomerservices.com