net.Genesis Provides Data Mining Solution to IBM
Net.Commerce Customers;
Integration Empowers Online
Businesses to Understand, Optimize and Accelerate
Sales and Marketing Initiatives
ACTION ITEMS
net.Genesis Corp, a leader in e-business intelligence solutions for Internet-enabled enterprises, announced that its flagship product, net.Analysis, will interoperate with IBM Net.Commerce software. As a Web data mining solution, net.Analysis will work with IBM Net.Commerce to collect Web site visitor data from various servers and cross-correlate, analyze and discover trends. Companies using both software applications benefit from a holistic view of their online customers providing strategic solutions for advertising, marketing and sales initiatives.
net.Analysis mines data from the various servers that support online business initiatives and provides key behavioral metrics of site visitors and customers. This knowledge gives Web-focused businesses a holistic view of their online customer and enables them to target sales and marketing messages on a "one-to-few" or "one-to-one" basis. For example, by determining the most effective keywords and banners for driving site visits that result in high-dollar product sales, businesses can optimize their banner placements and keyword purchases to target the best responding visitor segments.
"IBM is at the forefront of electronic commerce and its IBM Net.Commerce software enables forward thinking companies to drastically accelerate their online business," said Larry Bohn, president and CEO of net.Genesis Corp. "net.Analysis is a natural complement to IBM Net.Commerce, enabling businesses to identify their online customers and validate online sales and marketing messages and campaigns. Empowered with this e-business intelligence, these Web-focused companies can understand, optimize and accelerate their online business."
"IBM is committed to offering its e-business customers a wide array of best of breed tools to make their online sales and marketing ventures a success," said Karl Salnoske, general manager of electronic commerce, IBM Software Solutions. "By working with net.Genesis, IBM e-business customers have a data mining solution to help them define their customers and refine their online marketing strategy."
About IBM's Solution Developer Program
net.Genesis is working with IBM Net.Commerce as part of IBM's Solution Developer Program. With more than 24,000 commercial members, having grown in number by 24 percent last year, the IBM Solution Developer Program is a worldwide program designed to help commercial software developers reduce development costs, take their products to market quickly, and broaden their business opportunities. The program facilitates the development and sale of third-party software applications running on IBM hardware and software platforms by providing business services, technical services, marketing services, sales support, and information services. The program is focused on leading-edge technologies that enable developers to deliver complete e-business solutions to their customers. For more information on the Solution Developer Program, visit: http://www.developer.ibm.com
About net.Analysis
net.Analysis is an e-business intelligence support application that correlates information about Web site visitor behavior with other enterprise business data to improve strategic and tactical decision making about marketing, selling and supporting products online. It gives online business managers a holistic view of their online customers based on implicit and explicit information. net.Analysis technology offers superior scalability, analytical power and enterprise database support for demanding, high-traffic Web sites. It is the only open systems, cross-platform software solution of its kind designed to meet the business intelligence needs of online marketing and sales professionals, site designers, and IT/systems managers. Its unparalleled analysis and drill down capabilities and ability to correlate site behavior with enterprise data help organizations increase product and advertising revenues, improve customer satisfaction, heighten brand awareness and improve resource productivity.
net.Analysis' advanced n-tiered architecture, combined with the power of a commercial relational database, can support the largest sites hosted on multiple servers across many locations. Scalable to easily handle millions of hits per day, net.Analysis provides the broadest range available of pre-defined and customized reports covering every aspect of Web site activity. Automated production and distribution of reports enables companies to create separate, password protected intranet sites, or ReportSites, for different departments, divisions or business units. ISPs and Web hosting companies can create separate, secure ReportSites for different clients as a value-added service.
About net.Genesis Corp.
net.Genesis is the leading provider of e-business intelligence software and services for enterprises that market, sell, and support their products online. The company's flagship product, net.Analysis, enables business and technical mangers to understand their online customer's behavior in the context of their overall business. A powerful, scaleable, and open solution, net.Analysis generates hundreds of standard reports and provides a unique drill-down capability that lets users answer previously unanticipated business questions. Over 250 market leaders in financial services, high tech, media/entertainment, pharmaceutical and consumer goods use net.Analysis to improve online business, maximize ROI, and enable strategic decision making. These include Aetna, AT &T, Bell Atlantic, Fidelity, Fleet, Lucent Technologies, National Geographic, and Xerox. Founded in 1994 and based in Cambridge, Massachusetts, net.Genesis is a strategic partner with such industry leaders as IBM, Netscape, Sun Microsystems, Informix, VeriSign, and ABC Interactive. More information is available at http://www.netgen.com/ or at 617-577-9800.