Amdocs Churn Management System Counters
Telecommunications Churn
ACTION ITEMS
Amdocs, a leading international provider of customer care and billing solutions for the telecommunications industry, has announced the availability of its Churn Management system. This system utilizes renowned Amdocs data mining applications, which recently won recognition in the data mining competition at the International Conference on Knowledge Discovery and Data Mining, KDD-98.
According to Norman Rafalowitz, Amdocs' Senior Vice President of International Marketing, "Loss of revenues due to churn, which currently accounts for telecom subscriber turnover of over 30%, can be significantly decreased. In today's competitive telecom environment, knowledge about the customer is the key to customer retention. Amdocs' Churn Management system translates telco data assets into effective customer retention solutions."
The Amdocs Churn Management system identifies customers most likely to churn and provides tools to devise effective retention strategies. The system uses segmentation and data mining to probe customer information, discovering "profiles" of loyal customers and customers who are likely to churn. These profiles reflect various combinations of usage, customer data, and socio-demographic factors. Customers vulnerable to churn are identified, scored, and ranked, based on these profiles.
The analysis takes account of customer value, optimizing customer retention efforts by focusing on high-value customers. The system provides flexibility in defining customer value, which can be determined by parameters such as number of phone lines, average usage, revenue, and usage trends.
The analyst is provided with a rule-based interface and visualization to add his own knowledge and to test hypotheses. For effective Customer Relation Management, the system provides the analyst with tools for individualized incentive-based marketing. The system also measures the effectiveness of these incentives over time.
The Churn Management system is part of Ensemble, Amdocs' convergent customer care and billing system. The Churn Management system can be integrated with any customer care and billing system and can be installed together with Ensemble or as a stand-alone module.
About Ensemble
Amdocs' Ensemble system supports convergent customer care and billing activities in single and multi-service environments including local, cellular, paging, long distance, international, cable, Internet, and Voice over the Internet Protocol (VOIP). Ensemble includes advanced capabilities such as a flexible customer hierarchy facility and a multi-service rating engine. The system utilizes a scaleable, client-server UNIX platform and has been proven to support the high-volume performance requirements of leading carriers.
About Amdocs
Amdocs is a leading provider of product-driven customer care and billing solutions to premier telecommunications companies worldwide. Human resources of more than 2,900 information systems professionals are exclusively dedicated to the telecommunications industry. Amdocs has an unparalleled success record in product delivery. Amdocs has an installed base of more than 300 successful projects in more than 60 major telecommunications companies throughout the world.