Quadstone Announces Decisionhouse for Windows NT
ACTION ITEMS
Quadstone Limited, a leading developer of customer behavior management software, announced that their flagship product, Decisionhouse, is now available for Microsoft Windows NT. This unique analysis application enables marketers in the banking, insurance, retail, and telecommunications industries to better understand their customers through behavioral analysis and management. The UNIX version, first released in July 1996, is already successfully implemented in various organizations in the United States and Europe.
Decisionhouse meets the needs of marketers more effectively than other applications because it provides a complete picture of all customers - not just a sample from a larger data set. Through the visualization of data, business analysts leverage their marketing knowledge and expertise to themselves identify behavioral patterns in large databases of customer information. This clear understanding leads to more effective marketing programs, accurate strategic decision making, and higher company profitability.
"The dramatic increase in the size of transactional databases has now made one-to-one marketing relationships a very compute-intensive activity," said Neil Heywood, CEO at Quadstone. "By combining Decisionhouse's high-performance software with the business analysts' skills, organizations get a comprehensive picture of the individual customers they serve, rather than just an overall demographic. This makes possible more profitable management of the customer relationship."
Decisionhouse provides a fully scalable suite of behavioral analysis tools. It integrates advanced analytics with data visualization, query and reporting, statistics, operational output, and data management to produce a single customer behavioral modeling solution. It is an improvement over the many software applications and tools in the industry that perform similar functions and produce algorithmic answers, but do not directly solve the business problem.
Cost Savings and Increased Returns from Bridging the IT/Marketing Gap
This user-friendly system produces an innovative solution that bridges the gap between upper management, the marketer, and the technical statistician, enabling more effective internal communication. Faster implementation of programs and campaigns also improves external communications with the customer base. By molding models to fit business problems rather than altering the problem to fit a purely statistical model, management gains a better business understanding, as well as increased profitability and ROI.
Improved Productivity from Powerful Visualization, Speed, and Ease of Use
Multi-dimensional graphics help visually define the impact of what has happened, as well as predict what may happen in the future. Three decision tree algorithms and five scoring/regression algorithms in the analysis modules allow for extensive qualification of parameters and focused analytical clarity.
Decisionhouse on NT scores a million customers in well under one minute. Such fast results allow for repeated qualification, improving the quality of targeting with each repetition. Its architecture also enables the analyst to visit and revisit any aspect of the analytical cycle to refine, test, and improve the quality of the customer model.
Pricing and Availability
Decisionhouse is available immediately for use on both Windows NT and UNIX platforms. Pricing begins at $50,000 for data sets up to 1 million customers. Quadstone has already performed the first customer and partner installations of Decisionhouse on NT platforms. These include one of Europe's largest department store chains, C&A, and one of the USA's largest business consulting firms, PricewaterhouseCoopers.
About Quadstone Limited
Quadstone is a privately held, limited liability company which was founded in November 1994 and started operations in March 1995. The company currently has over 70 employees in offices in Edinburgh, Scotland, with additional headquarters in Boston, MA and London, UK. International partnerships with companies in the USA, Europe, and Southeast Asia will be the source of major expansion for Quadstone's products in 1999. For more information, call 617-753-7393 or visit http://www.quadstone.com.