Frontier Cellular Chooses Lightbridge's Customer Intelligence Solutions to Proactively Retain Customers
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Lightbridge, Inc., a leading provider of customer acquisition and retention solutions for the global telecommunications industry, has announced that Frontier Cellular, a division of Frontier Corporation and a leading provider of integrated wireless communications services to customers across Upstate New York, will use Lightbridge's Churn Prophet and Channel Wizard solutions to reduce customer churn and improve channel performance.

"As competition heats up, Frontier Cellular recognizes the need for proven solutions that will help us retain valuable customers," said Dave Saeli, marketing base manager at Frontier Cellular. "With Lightbridge's easy-to-use, automated solutions, we can continually target our high-value customers with strategic retention programs that will decrease the likelihood of churn. After evaluating a number of options, we chose Churn Prophet and Channel Wizard to help us make better use of our internal resources, while allowing us to proactively manage churn."

Churn Prophet is an analytical tool that uses data mining and predictive modeling technology to identify characteristics of subscribers who have canceled service in the past to develop predictions as to which subscribers are likely to cancel services in the future. Frontier Cellular will use Churn Prophet to analyze the lifetime value of their customers, giving them the tools to retain and increase market share in a competitive environment.

Channel Wizard uses on-line analytical processing (OLAP) technology that allows carriers to analyze and track bad debt, fraud, churn, customer acquisition status and distribution channel performance on a daily, weekly or monthly basis by market, channel, rate plan or geography. Frontier Cellular plans to use Channel Wizard for sales and marketing planning including decision making for improving channel performance, creating more targeted marketing programs and reducing customer acquisition costs.

"Lightbridge helps clients transform large amounts of raw data into actionable customer intelligence. In a highly competitive industry, the ability to act on this knowledge can be a carrier's key to success," said Brian Connolly, senior vice president of sales and marketing at Lightbridge." Our history and expertise in helping carriers manage customer churn will help Frontier Cellular take a managed approach to retaining valuable customers and ultimately increasing loyalty and profitability."

About Lightbridge

Lightbridge, Inc., based in Burlington, Mass., is a leading provider of software-based services that help global telecommunications carriers quickly acquire customers and retain them over time. Lightbridge has leveraged its credit processing expertise into solutions that help carriers quickly and cost-effectively provide bundled services through new channels. Telesto, Lightbridge's network of integrated customer acquisition and retention solutions, provides best-in-class credit, fraud, churn, channel and market performance solutions to such clients as ALLTEL Communications, AT&T Wireless, BellSouth Mobility DCS, Omnipoint Communications and Sprint PCS. It is the only complete, workflow-enhanced system for customer interaction in the converged telecommunications marketplace. Additional information on the Company can be found on the Web at http://www.lightbridge.com.

About Frontier Cellular

Frontier Cellular, which covers more than 34,000 square miles and provides wireless service to customers in Rochester, Buffalo, Syracuse, Binghamton, Utica/Rome, Watertown, Elmira and the Adirondacks, is a joint venture between Frontier Corporation and Bell Atlantic Mobile. For more information, visit the Frontier Cellular Web site at http://www.frontiercellular.com.

Frontier Corporation is one of the leading providers of integrated communications services--including Internet, IP and data applications, long distance, local telephone and wireless - to business customers nationwide. The self-healing Frontier Optronics NetworkSM provides customers with faster transmission speeds, greater bandwidth capacity and unrivaled reliability. For more information and a map of Frontier's CLEC presence, visit the Frontier Web site at http://www.frontiercorp.com.