DataSage, Inc. Launches DataSage Customer Analyst, a
Complete Customer Intelligence Product for the
Retail Marketplace
ACTION ITEMS
Retailers have gained a strong competitive weapon with DataSage Customer Analyst, the first customer intelligence product for the retail marketplace. Recently introduced by DataSage, Inc., a leader in customer intelligence software solutions, DataSage Customer Analyst enables businesses to better understand customer preferences by taking advantage of the massive amounts of point-of-sale (POS) data they currently collect. The new product is a significant enhancement to retail marketing efforts aimed at boosting customer loyalty, wallet-share and profitability.
"DataSage surpasses any product we've seen. It's easy to use and provides vital information that will improve our customer profitability, market share and promotion effectiveness," stated Robert Brodbeck, chief executive officer of Brodbeck Enterprises which owns Dick's Supermarkets in Platteville, Wisconsin.
"DataSage's Customer Analyst product is a breakthrough solution," states Barry Kotek, principal at Retail Systems Consulting. "With its powerful data mining technology, DataSage Customer Analyst takes loyalty marketing to a new level. Since it analyzes each and every customer transaction, retailers no longer have to dig for pricing, assortment and promotion opportunities to increase profitability. DataSage Customer Analyst does this for them automatically by analyzing the consumer's actual purchasing behavior."
With DataSage Customer Analyst, retailers can easily discover which customer groups have the greatest potential, which customers are likely to defect, which customers are price conscious or prefer premium brands, and what items customers are likely to purchase together. By analyzing this data, retailers can more effectively:
"With millions of customers, larger retailers can no longer enjoy the true familiarity with customers that their smaller predecessors did," said Tom Friedman, industry analyst and president of Retail Systems Alert Group." DataSage's data mining technology enables retailers to regain this familiarity with in-depth customer intelligence and to discover hidden profitable opportunities without needing a Ph.D. in computer science."
DataSage Customer Analyst integrates powerful data mining technology with decision support tools and advanced user interface technologies to mine customer transaction data. It is compatible with industry-standard relational database and online analytical processing (OLAP) tools. Information is delivered via a Windows client or using any standard browser over the Web.
Specific analytical functions include price elasticity analysis, market basket analysis, customer segmentation, customer trends, purchase behavior, promotion analysis and product co-occurrence - the ability to predict which products consumers are likely to purchase together.
About DataSage
DataSage, Inc. develops and markets integrated software solutions to help organizations gain customer intelligence for strategic advantage. A fast-growing segment of the customer relationship management (CRM) marketplace, customer intelligence software helps companies to grow and retain high-value customer relationships for maximum profitability. DataSage offers a complete software solution combining world-class consulting services with data mining technology, enabling businesses to analyze vast amounts of customer transaction data, optimize key decisions and maximize the value of their customer relationships.