Unica Technologies, Inc. Announces Data Mining
Training Series
ACTION ITEMS
Unica Technologies, Inc., a leader in the application of data mining to the marketing process, has initiated a series of unique new training courses. The courses will teach a variety of data mining techniques and will focus on the application of data mining in real-world marketing situations such as targeted customer acquisition, customer retention, cross-selling, and others.
Unica is known for its award-winning MODEL 1, the premier data mining software suite for database marketing; PRW (Pattern Recognition Workbench), a ground-breaking general purpose data mining tool; UNICA IMPACT!, the world's first Predictive Campaign Management System; UDME (Unica Data Mining Engine), which allows OEMs to easily integrate data mining into their own products; and a popular data mining textbook used by thousands of modelers around the world.
This training program presents a rare opportunity to learn from leaders in the field. Unica is home to some of the world's foremost experts on both the technology of data mining and its application within marketing. Sophisticated data miners in a wide variety of industries use Unica software and services. This interactive educational forum can be an inexpensive way for companies to research and assess the benefits of applying this new technology to their business situation.
The training will demystify data mining and provide a hands-on experience. Topics will include an introduction to data mining principals, definitions of data mining terms, explanations of various pattern recognition algorithms, and a variety of examples of marketing applications of data mining. The course is intended for beginning data miners and analysts, experienced data miners who want to brush up on their skills with the latest tools, or marketers who work with the results of data mining and want to better understand the process. No previous statistical knowledge or data mining experience is required.
The price for the 5-day course is $2,250 and includes lunch each day and a free copy of Solving Data Mining Problems through Pattern Recognition. This book was co-authored by Unica founders and was published by Prentice-Hall (ISBN# 0-13-095083-1) as part of the Data Warehousing Institute Series.
Courses are offered at Unica's headquarters in Lincoln, MA, on the following dates (limited seating available):
Group discounts are available and custom on-site training can also be arranged.
In addition to its software product line, Unica also provides professional services. These include consulting and technology transfer to help clients apply data mining, intelligent automation, and campaign optimization to their marketing strategies at both the business unit and enterprise levels.
Unica, incorporated in 1992, is a privately held Enterprise Marketing Automation company headquartered in Lincoln, MA. With a focus on automating and optimizing marketing campaigns, Unica provides a variety of solutions to handle a wide range of business needs.
(Course outlines are available at 781-259-5900 or http://www.unica-usa.com.)