Targetbase and Tensor Form Alliance to Deliver
Customer Relationship Management Solutions
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Targetbase, a division of The M/A/R/C Group and Tensor Information Systems, Inc. have formed a strategic alliance to develop Web-based Customer Relationship Management (CRM) solutions for Fortune 500 companies.
Targetbase, a CRM co-sourcing solutions partner, brings its ARM technology solution to the new alliance. ARM is a platform for enterprise-level CRM that supports end-to-end customer relationship management systems. ARM automates the tasks of consolidating all customer contact points into a customer data warehouse that supports relationship management.
Tensor, a computer systems integrator that designs complex and dynamic Web-based business applications provides the business critical integration skills to support a Web-based CRM platform.
"A company's success will be determined by how well it can assemble, analyze and use customer contact data to build and sustain strong customer relationships," said Jack Wolf, president of Targetbase. "This alliance brings together the competencies required to provide end-to-end solutions that will move clients toward a more customer-centric position within their competitive arena."
Targetbase will provide clients with its strategic and analytical services; database design and development; co-sourcing of the data management infrastructure; and communications development for relationship initiatives and programs. Tensor will provide computer systems integration of front-end customer contact systems and Web-based applications supporting the CRM initiatives such as, linking to an internal system or a legacy database; providing Web-enabled database development; or offering Java applications development.
"This strategic alliance builds upon several years of successful implementations with Targetbase, including Consumers Digest Online and Marriott," said Travis TeSelle, president of Tensor. "In addition, the alliance will bring together the strong CRM services provided by Targetbase and Tensor's successful integration and Web application development."
"Tensor shares our vision, has a compatible culture and has successfully teamed with us over the last three years," said Wolf. "We are excited about the results this alliance will deliver."
Targetbase is a full-service customer relationship management firm specializing in maximizing the return on investment for its clients' brand building efforts, and is one of two core businesses of the M/A/R/C Group. The M/A/R/C Group is one of the largest marketing intelligence firms in North America. Its other core business, M/A/R/C Research provides customer and brand marketing research for measuring and building a brand's value.
Tensor Information Systems, Inc. is a national computer systems Integrator that uses Web technology to design, develop and integrate distributed enterprise information systems. Tensor provides integration services for such industries as government, financial services, oil and gas, media and marketing. Founded in 1992, Tensor is headquartered in Fort Worth, Texas, and maintains offices in Dallas, Texas; Reston, Va.; Raleigh, N.C.; and Tulsa, Okla. Recently, the company was ranked #176 on the 1998 Inc. 500 list of America's fastest growing companies.