Data mining, data warehousing, decision support and knowledge discovery make up the universe of D S * ( dsstar ), the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** Mar 30, 1999: Vol. 3, No. 13 ***
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IN THIS ISSUE:

BUSINESS ALLIANCE BRINGS LEADING DW MINDS TOGETHER
RESEARCHERS SCRUTINIZE INFO SECURITY
DECODING THE CUSTOMER

ANALYSIS & COMMENTARY

LANDMARK BUSINESS ALLIANCE BRINGS TOGETHER WORLD'S LEADING DATA WAREHOUSE MINDS; CLIENTS WILL HAVE ACCESS TO INDUSTRY'S MOST COMPREHENSIVE BI RESOURCE, KNOWLEDGE BASE

A landmark business intelligence alliance, uniting seven of the world's leading data warehouse and business intelligence experts, has been formed to fulfill clients' needs for education, consulting, mentoring, on-site resource expertise, and project management.

INFORMATION SECURITY UNDER SCRUTINY BY RESEARCHERS

While the security of the average consumer's online transactions grabs the public's attention, researchers at the Georgia Institute of Technology are studying electronic commerce with more far-reaching consequences.

DECODING THE CUSTOMER By Mel Duvall

Electronic eyes are all along the highways and byways of the Internet. They're monitoring your e-mail, studying your surfing habits, deciphering how you work and building detailed profiles of where you shop and what you like to buy. Alarmed? This form of e-surveillance is viewed as an essential weapon for any company doing battle on the Internet. In fact, success and failure could very well be determined by which corporations best monitor the online activities of their customers and business partners and use that intelligence to fundamentally change the way they do business.

ACTION ITEMS

Targetbase and Tensor Form Alliance to Deliver Customer Relationship Management Solutions
Targetbase, a division of The M/A/R/C Group and Tensor Information Systems, Inc. have formed a strategic alliance to develop Web-based Customer Relationship Management (CRM) solutions for Fortune 500 companies.

MicroStrategy's DSS Broadcaster Named Data Warehousing Product of the Year
MicroStrategy Incorporated, a leading worldwide provider of mission-critical decision support systems, has announced that DSS Broadcaster was selected by PlugIn Datamation as the "IT Manager's Choice" Product of the Year in the data warehouses and datamarts category.

ALARIS Medical Standardizes on Informix; Informix-Powered Enterprise Resource Planning and Data Warehouse System Enhances Decision-Making and Reduces Administration Costs
Informix Corporation, a technology leader in enterprise database-powered solutions, has announced that ALARIS Medical, Inc. has selected and implemented Informix Dynamic Server as the foundation for critical corporate sales, customer order, distribution and finance management information applications.

American Software Broadens Intelliprise Business Intelligence Solution With New Inventory Data Mart
American Software has announced the availability of a new Intelliprise data mart. Addressing financial inventory valuations as well as inventory turn levels, the Inventory Performance data mart provides business intelligence on the full spectrum of information relating to a company's inventory investment. This gives executives the visual cues and analysis capabilities to easily gain perspective and make better decisions.

PeopleSoft picks Informatica
Out of a beauty pageant of four contestants, PeopleSoft has chosen a data-loading tool that it plans to integrate with its analytic applications.

Orange Selects Lightbridge's Churn Prophet and Consulting Services; Lightbridge's Customer Intelligence Will Help Orange Maintain UK's Lowest Churn Rate
Lightbridge, Inc., a leading provider of customer acquisition and retention solutions for the global telecommunications industry, has announced that Orange plc, the UK's largest and fastest growing mobile phone network, has selected Churn Prophet and consulting services to meet their retention and customer loyalty plans.

QUOTE OF THE WEEK

"As businesses become more reliant on electronic commerce, they are becoming very susceptible to failure in their information systems." Georgia Tech Information Security Center

• Blaine Burnham, director,

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