Smith-Gardner Releases New Data Warehousing Solution
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Smith-Gardner & Associates, Inc., a leading provider of enterprise-wide software solutions to the global non-store marketing industry, has announced that it has released the Data Mining System (DMS), a new cost-effective, high-performance data warehousing solution. Smith-Gardner teamed with Dynamic Information Systems Corporation (DISC), the premier developer of data access solutions, to create a product that leverages the enterprise data that resides in Smith-Gardner's Mailorder And Cataloging System (MACS) and WebOrder.
With competition and customer service expectations increasing daily, data warehousing is becoming critical to companies' viability and success. Companies that sell through direct-to-consumer channels recognize the importance of personalizing their advertising and marketing efforts and increasingly rely on marketing databases and data warehouses to answer marketing questions, spot trends, and proactively market customized offers to their customers. These one-to-one marketing techniques increase the conversion rate of shoppers to buyers and dollars spent per order.
Gary Hegna, Smith-Gardner president and CEO, says, "This significant addition to our product line was developed in response to our clients' requests for an intelligent data warehouse solution that provides easy access to their enterprise system data. We are pleased to offer this powerful new tool to help them increase their profitability and gain a competitive business advantage."
DISC's OMNIDEX for Data Warehouse solution enhances the DMS by delivering fast and flexible access into the data warehouse. Like the OMNIDEX keyword indexes, which currently deliver instant data lookups for customer name and product description in MACS and WebOrder, OMNIDEX Multidimensional and Aggregation Indexes augment the data warehouse with indexes specifically designed for unlimited multidimensional analysis and high-speed, dynamic data summaries.
Cheryl Grandy, Marketing Manager of the Integration Partners Program at DISC, says, "DISC is excited to have its OMNIDEX database search engine chosen to deliver phenomenal data access speeds for Smith Gardner's DMS. By combining Smith Gardner's data expertise with state-of-the-art OMNIDEX indexing and BrioQuery, the "best-of-breed" data analysis tool, this new application pulls the data warehousing puzzle into one comprehensive picture."
The DMS uses advanced indexing technology to offer the following distinct advantages over traditional solutions:
The DMS includes all data from the MACS and WebOrder production systems -- advertising, merchandising, order entry, customer service, inventory and accounting -- reorganized in a relational format to optimize access to the data and ad-hoc report writing. The DMS is available on the HP 3000, UNIX and NT platforms.
About DISC
DISC was founded in 1981 to develop and market sophisticated database indexing software. DISC introduced OMNIDEX in 1984 and has since dramatically enhanced the product. In 1992, DISC released OMNIDEX for Open Systems, an enterprise-wide advanced indexing system that introduced Multidimensional keyword indexes and specialized Aggregation indexes for UNIX and NT platforms. Over 4,000 customers have obtained instant online access to information across the enterprise using OMNIDEX. For more information about DISC, please visit their Web site at http://www.disc.com/home.
About Smith-Gardner
Smith-Gardner is a supplier of software solutions to companies that sell products through non-store channels. Founded in 1988, the company is headquartered in Delray Beach, Florida, and has offices throughout the United States and in the U.K. and Australia. Smith-Gardner's global client includes many of the largest in the non-store marketing industry, as well as smaller companies that use is products to grow their businesses. For more information about Smith-Gardner, please access the company's web site at http://www.smith-gardner.com.