Retailers Shop For "Instant Profit" With Information Discovery's PatternWarehouse
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Information Discovery, Inc. has released the Retail PatternWarehouse, the first pattern-oriented business intelligence solution for the retail industry, maintaining its position as the leading supplier of high-end pattern discovery solutions.

The Retail PatternWarehouse gives retailers unprecedented power by providing them with immediate access to refined, pre-mined patterns, trends and relationships automatically discovered within large retail databases without sampling or extracts. With this innovation retailers do not need to mine data anymore, they just use a web-browser to access patterns that have been automatically pre-mined for them.

The industry's reaction to the PatternWarehouse has been very positive. "Just when you didn't think there was anything new anymore, Information Discovery's approach of knowledge access from the PatternWarehouse comes along." said Mr. Bruce Taylor, President & Publisher of Knowledge Management World, the leading industry publication on knowledge management. "Information Discovery's unique concept of the Pattern Warehouse is a real hit. It will be the only way to go." said Mr. Terry Cieslak, Vice President of Acxiom Corporation the world's foremost supplier of customer databases.

The Retail PatternWarehouse is specifically oriented to deal with the types of patterns most useful to retailers. It delivers insight into a number of facets of a retail business, from market-basket patterns to customer purchase behavior, loyalty card analysis and advertising effectiveness. These patterns can be:

1. Used by retailers for internal decision making.
2. Sold to Consumer Packaged Goods companies for a profit.

The innovation of the PatternWarehouse is the key enabler for item (b) here, allowing patterns to be sold as a refined commodity, which is far more useful and usable than raw data.

With these refined patterns, retailers can improve advertising and promotional effectiveness, avoid cherry picking trends, improve inventory management and select the right product mix, having the right amount and mix of inventory at the right time, thus improving profitability.

Along with the Retail PatternWarehouse Information Discovery offers professional services to deliver a comprehensive solution for retailers in areas including:

• Market Basket Performance: Factors that impact lift in baskets, dollars, gross margins, etc. and patterns for cherry picking rates, basket characteristics and behavior of loyalty club members, etc.
• Associations/Affinities: How items sell together in baskets, scenario analysis for promotion selection, on-ad vs. off-ad association of one item influencing the sale of other items in the same basket.
• Profit & Traffic Analysis: Identify items as "traffic builders" or "profit creators" by considering their associations, sales volumes, etc.
• Purchase Life Cycle and Product Mix: Cycles of purchase for loyalty-card holders, product mix design, targeting customer groups using right time offerings, customer loyalty plan simulations.
• Advertising & Promotion: Impact analysis for promotions, what-if scenarios analysis and simulation of advertising to calculate direct lift and the associated lift of other products based on market-basket affinities. This analysis also allows for demand prediction and inventory planning based on what products may be on-ad.
• Loyalty and Club Card Analysis: Focuses on the retention of this profitable customer segment by offering better item assortments and discount selections along with everyday low prices.

The outcomes of these analyses enable retailers to deliver better service while simultaneously increasing sales and improving profit margins. The refined patterns discovered in the club card data are available "on-demand" to business users via a web browser. The Retail PatternWarehouse thus provides retailers with the strategic knowledge needed for effective day to day decision making.

For more information on the Retail PatternWarehouse and other solutions offered by Information Discovery please visit: http://www.patternwarehouse.com or call (310) 937 3600