Net.Genesis Announces Industry's First E-Business
Intelligence Solution for Oracle8 Database Platform
ACTION ITEMS
net.Genesis Corp., a leader in e-business intelligence solutions for Internet-enabled and Fortune 500 enterprises, has extended its market leadership in e-business intelligence with the announcement of native support for the Oracle8 database platform on Sun Microsystems' Solaris operating system. net.Analysis is now the first e-business intelligence solution to offer native support for the industry's leading enterprise database technology, and the announcement demonstrates net.Genesis' ongoing commitment to provide enterprise-class e-business intelligence solutions. Later this month, Oracle-based net.Analysis solutions will be deployed at lead customers, including some of the Web's most visited financial sites; net.Analysis 4.0 for Oracle will be generally available later this quarter. net.Genesis and Oracle will also co-sponsor an e-business seminar series presented by Fastwater Consulting beginning this week in New York.
"The combination of the new net.Analysis 4.0 and Oracle8 running on the Solaris platform delivers the most powerful, scalable e-business intelligence solution available," said Larry Bohn, president and CEO of net.Genesis. "By optimizing net.Analysis to support Oracle8 natively, customers can benefit from the leading Web analysis technology tuned to take advantage of Oracle8's superior data management capabilities. Running on the Solaris platform, this is truly the only industrial-strength solution on the market."
Deployed at thousands of companies worldwide, Oracle technology is recognized for its leadership in the enterprise database market. As these global organizations look to the Web as a crucial customer touchpoint, validating Internet expenditures becomes a critical business process. To justify these costs, e-businesses must combine Web data with other key enterprise data. net.Genesis' market-dominating net.Analysis product leverages its new net.Instrument integration framework to gain seamless access to enterprise-wide data, utilizing Oracle8's powerful parallel and distributed data-handling to provide a dynamic online data mart of customer information. This combination of technologies enables e-businesses to mine the greatest breadth and depth of data possible and provides managers with a complete understanding of their online customers.
"Today's enterprise organizations need to build and maintain dynamic, knowledgeable and integrated sites if they want to engage their customers," said Juliana Nelson, senior analyst at International Data Corporation (IDC). "net.Genesis' solution, which supports Oracle databases, allows this integration to occur with ease; this is essential in tracking and managing customer relationships."
About net.Analysis
net.Analysis is the fourth-generation of the industry's leading Web analytics software solution. The enterprise-class product provides a platform for online analytic and measurement that correlates information about Web site visitor behavior with other enterprise business data to improve strategic and tactical decision making about marketing, selling and supporting products online. It gives online business managers a holistic view of their online customers based on implicit and explicit information. net.Analysis technology offers superior scalability, analytical power and enterprise database support for demanding, high-traffic Web sites. It is the only open systems, cross-platform software solution of its kind designed to meet the business intelligence needs of online marketing and sales professionals, site designers and IT/systems managers. Its analysis and drill down capabilities and ability to correlate site behavior with enterprise data help organizations increase product and advertising revenue.
About Oracle
Oracle Corporation is the world's leading supplier of software for information management, and the world's second largest independent software company. With annual revenues of over $8.3 billion, the company offers its database, tools and application products, along with related consulting, education, and support services, in more than 145 countries around the world.
About net.Genesis Corp.
net.Genesis is the leading provider of e-business intelligence software and services that empower companies that market, sell and support products on the Web to understand, optimize and accelerate their online business. The company's flagship product, net.Analysis is widely acknowledged as the industry's most sophisticated Web site analysis solution, offering unsurpassed analytical power, reporting, scalability and enterprise support. net.Genesis leads the e-business intelligence industry in the number of Fortune 500, international and secure e-commerce customers. More than 250 market leaders use net.Analysis to improve their online businesses. These include Aetna, Apple Computer, AT&T, Bell Atlantic, EarthWeb, E*Trade, Fidelity Investments, Fleet, Lucent Technologies, National Geographic and Xerox. Founded in 1994 and based in Cambridge, Massachusetts, net.Genesis is a strategic partner with such industry leaders as Allaire, IBM, Engage Technologies, Net Perceptions, Sun Microsystems, Vignette, VeriSign, AB.