Recognition Systems' ideas Solution Campaign Management Software Helps Macromedia Connect With Customers Online
ACTION ITEMS

Recognition Systems, a global leader in the development of campaign management software, has announced that Macromedia, Inc. has installed its ideas Solution campaign management software. The first campaign to use the product's multi-channel capabilities is presently underway. By effectively managing the information contained in its membership repository, the ideas Solution software enables Macromedia to market to its customers through all of its customer "touch-points", including its web site at http://www.macromedia.com.

The software uses information about Web consumers captured from previous visits and couples it with knowledge gained from all visitors to the Macromedia site. The Macromedia site then creates a unique Web experience utilizing the Broadvision (http://www.broadvision.com) One-To-One product set. ideas Solution software continues to learn and use all available information to further personalize future customers' experience through all Macromedia marketing channels.

By integrating the web site and other traditional marketing channels such as direct mail, product registrations, e-mails, and direct sales contact, Macromedia will leverage the ideas Solution to provide a distinct competitive advantage. This allows Macromedia to consistently target customers who are most likely to have an interest in a particular offer or service.

Recognition Systems Vice President of Marketing Michael Emerson, said Macromedia's choice of ideas Solution came about after a thorough review of the leading companies and products in campaign management software conducted by Macromedia and by the San Francisco office of KPMG. "We're very pleased to be working with Macromedia, the internationally recognized leader in Web publishing. Its decision to choose our product demonstrates our leadership in this field," stated Emerson. "ideas Solution software allows this targeting and personalization to take place and be completed in real time. We see that the enterprise wide, multi-channel approach employed by Macromedia to be the marketing model sought after by leading edge companies."

Macromedia's Senior Vice President of Field Operations, Brian Allum, said, "Recognition Systems' ideas Solution is a system that has a comprehensive view across our many different marketing channels. Using the software, we'll be better able to become even more customer-focused, by communicating the right information to our customers at the right time, through Web, e-mail and traditional channels. It's truly an innovative approach to campaign management and one that we're confident will assist us in meeting our customers' varied needs."

Recognition Systems Group plc, headquartered in Birmingham, England, with U.S. headquarters in Chicago, is quoted on the full list of the London Stock Exchange. The company's flagship product, ideas Solution, is the only software system that cohesively integrates campaign management, behavior modeling and results reporting. The company's Web site is located at http://www.recsys.com.