Accrue Software Announces Accrue Insight 3.0 for
Advanced Enterprise eBusiness Analysis
ACTION ITEMS
Accrue Software, Inc., a leading provider of enterprise eBusiness analysis software, has unveiled Accrue Insight 3.0 at the Spring Internet World conference in Los Angeles. With new features that enhance Web data collection, analysis, storage and reporting, Accrue Insight 3.0 advances the state of the art in data mining and analysis for high-volume, complex Web sites. Accrue Insight 3.0 expands the amount and types of information captured, provides new information access and report distribution options, increases scalability, and improves manageability, enabling Web site managers and marketers to analyze site visitors' behavior and demographics to maximize revenue and customer retention and attract new customers.
By capturing both dynamic content traffic as well as demographic data, and combining them for analysis, Accrue Insight 3.0 delivers a detailed view of site visitors, even across multiple sessions in a complex Web environment. Through tight integration with ABC Interactive, Accrue Insight 3.0 facilitates external auditing of traffic levels for advertising rate schedules and site promotions. Accrue Insight 3.0 has been enhanced to greatly reduce the effort needed for System Administrators to transform and manage vast quantities of traffic data. Further, Accrue Insight 3.0 allows for timely and secure distribution of personalized information throughout an enterprise.
"Web site traffic analysis is evolving based on the realities of electronic business, particularly at the enterprise level," said Mary Wardley, research manager at International Data Corporation. "The scope of data to be tracked and managed is growing exponentially, but more importantly, companies are looking for new ways to exploit that data. Enterprise scalability and an improved ability to integrate Web data with other information sources are two critical components of a next-generation site analysis solution."
Flexible Web Data Mining and Reporting
Accrue Insight 3.0 features powerful and flexible report distribution for the entire enterprise, delivering information in the format managers and business analysts want when they want it. Accrue Insight 3.0 allows companies to offer full-service analysis capabilities while protecting the security of data by assigning group access privileges for specific sections of a Web site. Accrue Insight 3.0s Report Wizard, an easy-to-use custom reporting option, allows non-technical eBusiness managers to perform powerful Web data mining for targeted site analysis. Through a simple four-step process, Report Wizard constructs sophisticated ad hoc queries that offer managers customized views into the Web data to improve day-to-day strategic decision-making. All Accrue Insight 3.0 reports share the same distribution flexibility, which includes the automatic scheduling of reports to be delivered via e-mail or to personalized MyAccrue Web pages. A variety of data integration options allow enterprises to combine Accrue Insight 3.0 data with best-of-breed tools, such as 3rd party OLAP tools, for more in-depth analysis. Accrue Insight 3.0s flexible Web data mining and reporting options expand eBusiness analysis into a strategic information source for everyone in the enterprise, whether their key initiatives are selling, supporting, prospecting, advertising or retaining customers.
Expanded Web Data Capture
Accrue Insight 3.0 captures the richest, most accurate Web traffic data using a patent-pending network collection approach. Accrue Insight 3.0 extends the capabilities of network collection to more easily track dynamic content served by products such as Vignette StoryServer and application servers, as well as customer demographic data submitted in Web site registration forms or stored in multiple cookie fields. Accrue customers can form a complete picture of who their Web visitors are, where they came from and their actions on the site. This comprehensive analysis allows eBusiness professionals to identify and implement enhancements to site content, design and marketing efforts that will drive increased traffic and sales.
Accrue Insight 3.0 offers a convenient solution for Accrue customers to conform to industry standards to provide greater accountability to their advertisers by being the first eBusiness analysis solution that integrates digital signatures technology from ABC Interactive, the interactive auditing unit of the Audit Bureau of Circulations. The need to provide advertisers with independently audited data on Web site traffic levels is becoming a requirement for advertising-driven sites. Accrue Insight 3.0 offers the ability to digitally sign the network collector logs, facilitating independent traffic audits by ABC Interactive.
Powerful, Scalable Analysis
Converting Web data into meaningful information is the cornerstone of valuable analysis. Accrue Insight 3.0 offers customers the flexibility to implement their own business rules to define metrics such as page views and hits, and to transform esoteric URLs into a more understandable format that makes analysis more user friendly. APIs allow custom programs to be executed while processing Web data, providing unlimited opportunity for customization and integration. Accrue Insight 3.0 collects data from any combination of Network Collector files, Web server logs and Web server plug-ins. By combining that data, Accrue Insight 3.0 furthers Accrues lead in tying sessions together and attributing all visits to specific visitors, even across a mix of secured and non-secure servers and mirrored and non-mirrored sites. An optional customer-defined value called Threshold Page Views can be used to control whether a given visitor is tracked uniquely or is consolidated into a visitor category This reduces processing and storage resources while retaining analyzability of traffic information. Acting as a data integration platform for analysis of all Web data, Accrue Insight 3.0 helps eBusiness decision-makers uncover the trends in habits and preferences that are key to converting visitors into customers, and customers into repeat customers.
Advanced Web Data Storage
Accrue Insight 3.0s data storage technology makes analysis possible while masking the complexity of the underlying environment. All captured Web data is stored in a data warehouse where it can be easily accessed and analyzed, either in summary for quick reporting, or in full detail for drill-down and flexible analysis. Improved administrative utilities make system administration more effective and efficient, minimizing the effort required to process and manage large amounts of data. For example, the warehouse will archive data on a scheduled basis, as well as automatically increase the warehouse size as needed. Further, the data loading process automatically resolves more issues without requiring Administrator intervention. Flexible scheduling utilities provide a range of options, allowing a company, for example, to harness the power of CPUs during off-hours to improve response times during prime time.
"We have designed Accrue Insight 3.0 to specifically address the evolving needs of enterprise-class eBusiness sites through increased scalability, expanded data capture and increased flexibility in report distribution options," said Vito Salvaggio, director of product marketing at Accrue Software. "With this release we have given large Web businesses the highest degree of power and simplicity to help them analyze and improve their bottom-line returns."
Product Pricing and Availability
Accrue Insight 3.0 is immediately available. Pricing for Accrue Insight begins at $17,000 and varies based on the customer environment and the installed components.
About Accrue Software
Accrue Software, Inc. is a leading provider of enterprise eBusiness analysis software. The company's flagship product, Accrue Insight, is the most comprehensive, scalable eBusiness analysis solution available, allowing organizations to evaluate the effectiveness of their electronic business while attracting new customers, increasing sales and retaining customer loyalty. Accrue Insight has gained a leadership position among corporations in five key markets: Publishing, Entertainment, Retail, Computer Technology, and Financial Services. Accrue's fast-growing list of customers includes Apple Computer, DHL Airways, DreamWorks SKG, Federal Express, Ford Motor Company, Miller Freeman, Inc., Motorola, N2K, Inc. (MusicBoulevard), Preview Travel, San Jose Mercury News, Standard & Poors MMS, Sun Microsystems, TheStreet.com and T. Rowe Price. Located in Sunnyvale, California, Accrue Software can be reached at 1/888/4ACCRUE or 408/542-8900. For more information on the company, visit http://www.accrue.com.