Prime Response Partners with IBM Software to
Deliver Leading Marketing Automation Solution
on Native Universal Database
ACTION ITEMS
Prime Response, a marketing automation solutions provider offering leading campaign management software, has announced the general availability of its DB2 Universal Database-enabled Prime Vantage campaign management software. Prime Response is the first marketing automation vendor to support native database drivers to achieve truly scalable performance on relational database technology.
Prime Vantage is an enterprise-scale marketing automation solution used by Fortune 1000 organizations to segment, plan, analyze, execute, and track marketing programs targeted to consumers. Using Prime Vantage, marketers can use multiple communication channels, including direct mail, telemarketing, interactive television, the Internet, and sales force automation to manage customer communication strategies effectively.
"Knowing your customers intimately and using that information to target them with more compelling programs can help drive loyalty, enhance relationships, and put you ahead of your competition," said Scott Armour, director, Worldwide ISV Software Sales & Marketing, IBM Software Group. "Prime Vantage integrated with IBM's DB2 Universal Database creates the 'killer app' for data warehousing, allowing marketing managers to tap into all customer and marketing information available throughout the organization."
"Terabyte-sized customer databases are now commonplace in sophisticated marketing companies and enterprises are placing a premium on highly scaleable systems-such as the Prime Response solution," said Martin Muoto, vice president, Strategic Alliances at Prime Response. "Prime Vantage helps organizations realize true business benefits from their data warehouse initiatives-such as increased profits and decreased marketing costs. Now through our relationship with IBM, we can provide customers the additional benefits of enhanced scalability and reliability through DB2 Universal Database."
A key feature of Prime Vantage is its ability to conduct event-triggered or longitudinal marketing campaigns that are automatically launched. These campaigns are based on user-defined conditions, such as a drop in sales or a single, large withdrawal. This feature helps to drive seamless analysis of customer behavior and conditions, thus providing a continuous profile of relevant customer information that can help drive effective business decisions.
About IBM DB2 Universal Database
DB2 Universal Database is the industry's first multimedia, Web-ready relational database management system -- powerful enough to meet the demands of large corporations and flexible enough to serve medium-sized and small businesses. DB2 Universal Database combines power for business intelligence (decision support, data warehousing and data mining) with industry-leading performance and reliability for transaction processing. It delivers on IBM's network computing e-business promise, linking the world's business information with the Internet to realize business value.
About Prime Response
Prime Response is a marketing automation solutions provider offering the leading campaign management software. Prime Vantage, the core product of Prime Response's marketing automation suite, is the most widely installed campaign management software based on open systems and client/server technology. Prime Vantage is an enterprise-wide solution empowering companies to enhance customer relationships by planning, analyzing, executing and tracking marketing programs across multiple channels. Founded in 1987 as a service bureau, Prime Response has evolved into a highly successful enterprise software provider. With installations in the US, Europe, Africa and Asia Pacific, Prime Response has successfully deployed Prime Vantage across multiple industries, such as financial services, telecommunications, retail, catalog, automotive, utilities and travel and leisure. For more information, contact Prime Response at +1 303 382-4380, marketing@prime-response.com or http://www.prime-response.com.