Prime Response Announces Integration with
NCR's Teradata Database
ACTION ITEMS
At NCR's Customer Relationship Management Conference Prime Response, a leading marketing automation solutions provider, has announced the availability of its flagship marketing automation software, Prime Vantage, with NCR's Teradata relational database. The integration of Prime Vantage with Teradata enables global organizations to plan, automate, manage and measure enterprise-scale marketing campaign solutions--from campaign definition through to response analysis and cost-control--providing marketing executives with the ability to rapidly perform and measure targeted, personalized, 1:1 marketing campaigns.
The Prime Vantage software is the most widely installed campaign management system based on open systems and client/server technology--enabling high-speed, native port integration with NCR's Teradata database. Prime Vantage allows organizations to improve customer relationships by developing marketing programs tailored around specific data points captured for each customer and stored within NCR's powerful Teradata database. The integration of these leading technologies enables organizations to maximize the lifetime value of a customer by developing marketing programs designed specifically to improve customer relationships and reduce churn.
"As the database and data warehouse markets converge, the only survivors in the one-to-one marketing battle will be those technology providers that successfully integrate day-to-day campaign automation with in-depth analysis and forecasting at the level of individual consumers," said Mark Hurd, senior vice president of NCR's National Accounts Solutions Group. "By developing innovative solutions which integrate Teradata with best-in-class technologies from partners such as Prime Response, NCR will not only survive, but will emerge victorious."
"Marketing-savvy organizations in increasingly competitive industries, like banking and retail, are striving to implement personalized marketing campaigns that enable them to get closer to their customers," said Peter J. Boni, president and chief executive officer at Prime Response. "Prime Vantage's integration with Teradata provides these organizations with a powerful, scalable, marketing tool that automatically generates targeted marketing campaigns based on the individual interests of a customer or prospect."
The integrated Prime Vantage-Teradata database is currently under development and is scheduled for general availability in 3Q'99. For more information about the product and pricing, please contact Prime Response at +1.303.382.4380.
About Prime Response
Prime Response is a marketing automation solutions provider offering the leading campaign management software. Prime Vantage, the core product of Prime Response's marketing automation suite, is the most widely installed campaign management software based on open systems and client/server technology. Prime Vantage is an enterprise-wide solution empowering companies to enhance customer relationships by planning, analyzing, executing and tracking marketing programs across multiple channels. Founded in 1987 as a service bureau, Prime Response has evolved into a highly successful enterprise software provider. With installations in the US, Europe, Africa and Asia Pacific, Prime Response has successfully deployed Prime Vantage across multiple industries, such as financial services, telecommunications, retail, catalog, automotive, utilities and travel and leisure. For more information, contact Prime Response at +1.303.382.4380, marketing@prime-response.com or http://www.prime-response.com.
About NCR
NCR Corporation is in the business of transforming transactions into relationships. NCR is a recognized world leader in data warehousing solutions, ATMs, point-of-sale, high performance scanners, and support services for retail, financial and national accounts markets. NCR's business solutions are built on the foundation of the company's long-established industry knowledge and consulting expertise, value-adding software, global consumer support services, a complete line of consumable and media products, and world-leading hardware technology. More information about NCR and its products may be found on the World Wide Web at http://www.ncr.com.