Fiserv Announces New Knowledge Management Application to Sharpen Marketing Capabilities for Financial Institutions
ACTION ITEMS

Fiserv, Inc. has announced that it has developed a data warehousing business application designed to improve the marketing efforts for financial institutions. The new product, called MarketShare, is fueled by Fiserv InformEnt, a comprehensive knowledge management solution designed specifically for the financial services industry.

MarketShare integrates powerful marketing tools such as behavioral modeling, data mining, event and query-driven analysis, advanced campaign management, and automatic decision making. The system magnifies the value of these tools by feeding them information collected and refined from operational, marketing, sales, and service sources throughout an organization. This rich repository of customer, product, transaction, and marketing information captures important subtleties about customers and markets and makes that information available for analysis by marketers and others in the organization.

MarketShare extends a financial institution's marketing power by disseminating findings, targets, and campaigns to customer contact points such as the call center, branch, platform, and outbound dialer. Marketing outcomes are fed back into MarketShare's information repository to further refine future initiatives and increase the potential for marketing success.

"With MarketShare, financial institutions can significantly reduce the cost of finding profitable new customers," said Paul Brammeier, President of Fiserv InformEnt. "By eliminating the guesswork, potential losses from unsuccessful marketing efforts are decreased and positive campaign results become a lot more probable for marketers."

MarketShare also can help:

• Dramatically improve offer/response rates and cross-sell success.
• Find and reclaim customers who have strayed to other providers.
• Deliver the right offer, at the right time, via the right channel.
• Prevent overspending on low-value customers and under-spending on high-value customers.
• Increase marketing productivity and effectiveness by applying powerful, self-improving models.

Fiserv InformEnt is a comprehensive knowledge management solution that gives decision-makers and the systems they depend upon a consolidated source for current, accurate, consistent information on customers, products, performance, profitability, and marketplace activity.

Fiserv, Inc. is an independent, full-service provider of integrated data processing and information management systems to the financial industry. As a leading technology resource, Fiserv serves approximately 7,000 financial service providers worldwide, including banks, brokers/dealers, credit unions, financial planners/investment advisers, insurance companies, mortgage banks and savings institutions. Headquartered in Brookfield, WI, Fiserv also can be found on the World Wide Web at http://www.fiserv.com.