NDC Health Information Services Announces Pharmaceutical Data Mining Produces Marketing Results
ACTION ITEMS

NDC Health Information Services has announced that three industry-leading pharmaceutical manufacturers have achieved significant results using NDC's pharmaceutical data mining and database marketing solutions.

One of the three case studies showed how a pharmaceutical manufacturer increased its sales by more than 15 percent using a sampling plan developed by NDC consultants through NDC Intellect Optimizer. This increase was a 57 percent improvement over the manufacturer's current sampling plan and was validated with 96 percent accuracy in a controlled three-month experiment.

The second study demonstrated that another pharmaceutical company, by using NDC Intellect Optimizer, was able to increase sales force effectiveness in co-promoting products by more than 4 percent.

A third study detailed how one other pharmaceutical company was able to use NDC Intellect Optimizer to adjust the size of its sales forces for maximum profitability.

NDC Intellect Optimizer, jointly developed by NDC and Trajecta, enables pharmaceutical companies to optimally allocate their sales and marketing efforts.

"NDC is a leader in applying sophisticated data mining and optimization solutions to the challenges faced by sales and marketing teams in the pharmaceutical industry," said Bob Brown, president and general manager of NDC's Information Solutions Group. "We will continue working closely with our customers and Trajecta to develop the next generation of solutions that help pharmaceutical manufacturers be more successful."

Bart Knaggs, vice president of marketing for Trajecta, said, "We are very impressed with NDC's application success stories using NDC Intellect Optimizer. The field validation presented by NDC is strong proof that optimization methods provide pharmaceutical manufacturers with new and better ways to boost profitability. NDC's ability to advise and consult with NDC Intellect Optimizer makes this a very strong, mutually-beneficial partnership."

Trajecta, Inc. based in Austin, Texas, is a leading provider of predictive optimization solutions that assess risk and predict customer behavior with great certainty.

National Data Corporation is a leading provider of health information services and electronic commerce solutions that add value to its customers' operations.