Sybase Launches Industry Warehouse Studios for Business Intelligence Applications for Insurance, Healthcare, Telecommunications and Retail Banking
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Sybase, Inc. has announced the availability of four Industry Warehouse Studios for business intelligence that provides database independent applications for the insurance, healthcare, telecommunications and retail banking industries. The four studios include Property & Casualty Insurance Warehouse Studio 2.0, Healthcare Warehouse Studio 2.0, Telco Warehouse Studio 2.0 and Retail Banking Warehouse Studio 2.0. Each contains a wide range of packaged applications, a framework to provide for company-specific customization and features a data warehouse design and meta data-management environment. Designed to minimize risk, significantly reduce deployment timelines and provide increased return on investment, the four vertical packages are a part of a series of Warehouse Studios that also includes the credit card, utility, life insurance and retail industries.

"Sybase recognizes that companies are increasingly relying on information obtained through business intelligence applications to make important business decisions," said Eric Miles, senior vice president and general manager, Business Intelligence Division, Sybase, Inc. "The Industry Warehouse Studios provide those companies with a way to take full advantage of business intelligence capabilities while reducing implementation costs by allowing users to identify and analyze critical data, specific to their industry and competitive marketplace."

"Sybase's idea of a packaged Data Warehouse application infrastructure is certainly valuable," said David Wells, principal analyst at Europe's leading research company, Ovum. "It is very useful for people implementing data warehouses or data marts, to have a framework which guides development. There is often disconnect between user needs and developers during the first iteration of development. Sybase Industry Warehouse Studios help avoid this scenario."

"By providing a common technology base for different industries, Sybase offers a unique advantage by making it possible to integrate information across industry sectors," said Michael Burwen, president of The Consortium for Business Intelligence and Data Warehousing Research. "For example, if an insurance company acquires a healthcare firm, then the information for both segments can be integrated because the technology framework is common to both markets."

Industry Application Studios Provide Sophisticated Decision Support

Each of the Industry Warehouse Studios consists of three cross-industry applications and one industry-specific premium application that power the entire solution. The four applications, designed for sophisticated, business intelligence analysis include:

• Business Performance Analysis -- serves as the "engine" for each of the Industry Warehouse Studios, and utilizes the industry-specific transaction-level data in companies by tracking operational performance, delivering analytical reports and delivering key sales and marketing information;
• Campaign Analysis -- allows for accurate understanding of target markets and enhances an organization's understanding of the entire process, from selecting target markets to analyzing how they respond;
• Customer Profile Analysis -- enables customer segmentation and facilitates the growth of customer relationships through the careful demographic, psychographic and geographic analysis of groups and individuals;
• Sales Analysis -- provides a method of analyzing sales from a variety of viewpoints including channels, products, groups or regions and offers an integrated perspective on sales results, trends and patterns.

Pricing & Availability

Sybase Property & Casualty Insurance Warehouse Studio 2.0, Sybase Healthcare Warehouse Studio 2.0, Sybase Telco Warehouse Studio 2.0 and Sybase Retail Banking Warehouse Studio 2.0 are available now on UNIX and NT platforms. Industry Warehouse Studios for the credit card, utility, life insurance and retail industries will be available later this year.

Industry Warehouse Studio applications start at $100K (U.S.). Visit http://www.sybase.com/bi for more information

About Sybase, Inc.

Headquartered in Emeryville, CA, Sybase, Inc. is one of the largest global independent software companies. The company helps businesses integrate, manage and deliver applications, content, and data anywhere they are needed. Sybase's products, combined with its world-class professional services and partner technologies, provide a comprehensive platform for delivering the integrated solutions that businesses need to be successful. Leveraging its existing strengths in enterprise data management and enterprise application development, Sybase, Inc. is focused on delivering end-to-end solutions for mobile and embedded computing, data warehousing, and Web computing environments. Sybase customers represent the industries leading the global economy, with strong concentrations in financial services, public sector, telecommunications, health care and media and entertainment. The company's Web address is http://www.sybase.com.