DCI Adds the Gordian Institute's "Data Mining:
Principles And Practice" Course to its Information
Technology Seminar and Conference Offerings
ACTION ITEMS
DCI has entered into an agreement with The Gordian Institute (Gordian) to host its popular "Data Mining: Principles and Practice" course. The two day offering covers the subject of data mining from the ground up.
This partnership creates a symbiotic relationship between the two organizations. The Gordian Institute offers DCI an established course and a recognized expert in the field. In return DCI provides Gordian with greater commercial exposure and the benefit of world-class marketing expertise.
The recently formed alliance will initiate with three course offerings: June 21 and 22 in Chicago, September 13 and 14 in San Francisco and November 8 and 9 in Dallas. The $995 seminar is intended for professionals who need to quickly and accurately gain knowledge from their data archives. Upon completing the course, attendees will learn:
Those in attendance will learn about different methods of modeling data and how those models apply to real business problems. The course pace and level is intended for IT/IS Executives and Managers, Presidents, CEOs, CTOs, CIOs, CKOs, Functional Managers, Business Forecasters, Risk Analysts, Technical Directors and Project Leaders, Marketing Managers, Direct Marketers, Statistical Analysts, Training Managers, Marketing Executives, Competitive Analysts, Inventory Flow Analysts, Portfolio Managers, Direct Mail Campaign Directors, Business Development Managers, Adaptive Control Analysts, Customer Relationship Managers, Medical Diagnostic Analysts, and those whose competitive environment is intensifying and whose success requires both competency and comfort with data mining and related emerging technologies.
The rapid emergence of electronic data processing and collection methods has lead some to call recent times as the "Information Age." However, it may be more accurately termed as "The Age of the Data Glut." Most businesses either possess a large database or have access to one. These databases contain so much data that it becomes very difficult to understand what that data is telling us.
There is hardly a transaction that does not generate a computer record somewhere. All this data has meaning with respect to better understanding customer needs and preferences. But how do you discover those needs and preferences in a database that contains gigabits of seemingly incomprehensible numbers and facts. Data mining does just that.
However, used blindly, incorporation of data mining techniques can result in large expenditures of money and time to no avail. The key issue explored in this seminar is how to avoid frustrating and costly mistakes and improve your business process by correct use of these powerful methods.
"Data Mining: Principles and Practice" focuses on actual use and implementation of data mining techniques in the real world. The instructor has been deeply involved with the development of data mining methods and the means of their use. Live modeling sessions will extend the instructional sessions. The demonstrations will highlight superior performance as well as pitfalls resulting from various tools and techniques when applied to different types of data intensive problems. The instructor will show how to evaluate various packages based on strengths, limitations, value and general performance.
In addition, procedures for evaluating popular data mining products can save immeasurable time and effort in assessing and selecting which suite of tools will perform best for your application. Methodologies will be separated into four categories:
Benefits of Attending are:
The presenter, Ben A. Hitt, Ph.D. has many years of experience using pattern recognition technologies and intelligent software tools to solve business problems. He has taught thousands of students in the use and principles of advanced software and machine learning technologies. Dr. Hitt is currently a Senior Fellow at American Heuristics Corporation.
He was Director of Training for NeuralWare, Inc. in Pittsburgh, PA, and in that role instructed the use of neural networks for Financial Forecasting, Fraud Detection, Process Control and Direct Marketing. He was instrumental in the design and development of ModelMAX, a complete neural network application for the direct marketing industry.
Dr. Hitt also designed and implemented a nationally recognized detection system for rapid tax refund application fraud. He has recently conducted a detailed and exhaustive survey of commercial data mining products for a major US bank.
The Gordian Institute is a division of American Heuristics Corporation (http://www.heuristics.com) Gordian specializes in the instruction of new software technologies through first-rate, hands-on intensive training courses in the fields of:
DCI conducts the highest profile technology shows for users and professional developers of information technology, earning a reputation as a world leader in high-technology education, trade shows and management consulting. The company is focused on creating unbiased, comprehensive and cutting-edge computer software, hardware, and communications education.
As the largest American company of its kind, DCI has attracted more than one million IT business professionals to our events over the last decade, and over 325,000 annually. DCI events are held in the United States, Canada, and Europe.
Additional questions or requests for information can be directed to any of the following: