E-Dialog and DataSage Form Strategic Partnership to Provide Marketers With Extensive Insight Into Customer Patterns
E-Dialog, the pioneer of E-Direct Response Marketing, and DataSage, the leading developer of integrated customer intelligence software solutions, has announced a strategic partnership to combine E-Dialog's powerful suite of E-Direct Response Marketing services with DataSage's robust customer intelligence solutions. The move will significantly augment a marketer's ability to create and foster valuable, ongoing relationships with target audiences via the e-mail channel.
E-Dialog's full suite of E-Direct Response Marketing services enables marketers to leverage the two-way power of the e-mail channel to promote ongoing dialogs with target audiences. E-Dialog will incorporate DataSage's customer intelligence technology enhancing their ability to develop highly targeted and personalized messages, and to measure and inform businesses of their direct impact on customer behavior. This relationship will further enable E-Dialog's customers to measure and optimize the total value of their customer relationships in terms of profitability, quantity and duration.
DataSage's integrated customer intelligence solutions enable marketers to create highly personalized messages based on past customer behavior and to measure the ongoing impact of marketing programs on customer retention, customer loyalty, conversion rates, look to buy, profitability, ROI and more. DataSage incorporates advanced data mining and relational database technology to take advantage of complete transaction histories composed of millions of individual customer purchases, Internet clicks and more, providing a comprehensive view of the health and value of customer relationships. This partnership will enable DataSage and E-Dialog to provide customers with a complete direct email solution from analysis through execution and measurement.
"Our goal is to deliver E-Direct Response Marketing services that help clients dramatically increase revenues and build and sustain customer loyalty, and our agreement with DataSage is a further reflection of this commitment, " said Bill Herp, President and cofounder of E-Dialog. "By incorporating the additional power and functionality from a leading-edge company such as DataSage, we are significantly augmenting our breakthrough service-based offerings to bring marketers an entirely new level of customer relationship management capability via the low-cost e-mail channel."
"We are committed to providing our customers with complete closed-loop marketing solutions," said Mike Blundin, Director of Product Marketing at DataSage. "The combination of our software, which provides the analysis of millions of individual customer transactions to target and measure the impact of marketing programs, with E-Dialog's e-marketing services, will enable marketers to manage all elements of electronic customer dialogs while having real-time knowledge of each customer relationship. This move gives marketers an unprecedented level of power using the e-mail channel."
With services spanning customized data and list management, campaign management, and response management, E-Dialog addresses the full range of e-mail-based marketing needs. By leveraging the low cost, high impact value of the e-mail channel, E-Dialog's customers like Harvard Business School Publishing and Musicblvd.com have seen quadruple digit returns on investment for their marketing dollars, as well as increased brand awareness and affinity.
About DataSage
DataSage, Inc. develops and markets integrated software solutions to help organizations gain customer intelligence for strategic advantage. A fastgrowing segment of the customer relationship management (CRM) marketplace, customer intelligence software helps companies to grow and retain high-value customer relationships for maximum profitability. DataSage offers a complete software solution combining world-class consulting services with data mining technology, enabling businesses to analyze vast amounts of customer transaction data, optimize key decisions and maximize the value of their customer relationships. Visit http://www.datasage.com to learn more.
About E-Dialog
Based in Lexington, Massachusetts, E-Dialog is pioneering a new category of interactive direct response marketing, called E-Direct Response Marketing. This form of electronic marketing enables marketers to develop and sustain responsible two-way relationships with audiences using e-mail while avoiding the problems associated with sending untargeted messages. More information can be found at http://e-dialog.com.