Data mining, data warehousing, decision support and knowledge discovery make up the universe of D S * ( dsstar ), the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** Jun 8, 1999: Vol. 3, No. 23 ***
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IN THIS ISSUE:

ED COLET ON HOW TO COLLECT AND STORE DATA
A DATA WAREHOUSE THAT CAN SUPPORT DB MARKETING
IU AND IBM FORGE KEY IT AGREEMENT

ANALYSIS & COMMENTARY

COLLECTING AND STORING DATA
By Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:

Data collection is an obvious pre-requisite for data mining. Deciding what information is collected, the methods used to collect it, and how data are stored can all affect the subsequent data mining that is carried out. This column takes a look at some of the important issues associated with data collection and data storage that are necessary to ensure accurate data analysis and data mining.

DO YOU REALLY WANT TO WAIT FOR A DATA WAREHOUSE?

Direct was recently asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would be the system's information source. The plan called for a three-tiered relational architecture. The time allotted to complete the project was 18 to 24 months.

WALL STREET CORP REPORTER INTERVIEWS MR. ROBERT YELLOWLEES, CHAIRMAN AND CHIEF EXECUTIVE OFFICER OF NATIONAL DATA CORPORATION

Yellowlees has been in the information business for almost 40 years and on the board of directors of National Data Corporation for 15 years. He has been involved directly in the management of the company for seven years.

IU ANNOUNCES MAJOR AGREEMENT WITH IBM IN LEADING-EDGE INFORMATION TECHNOLOGIES

Indiana University and IBM have announced a far-reaching agreement to work together to upgrade IU's information technology infrastructure and collaborate on joint research projects. As part of the agreement, IU will make significant acquisitions of IBM hardware and software.

ACTION ITEMS

Lawson Shipping Performance Analysis Solution For AS/400; Extends Web-Based Lead for Packaged Performance Management Software
Lawson Software, a leading provider of Self-Evident Applications (SEA) for the NetGeneration, has announced the development of LAWSON INSIGHT Performance Indicators, an intelligent data warehouse for executive decision support, for the AS/400 platform.

Informix Formation Speeds Data Transformation for Building Business Critical Data Warehouse
Informix Corporation, a technology leader in enterprise database-powered solutions, has unveiled Formation 1.4 at the DCI - Data Warehouse World Conference in Chicago.

Cognos, IBM and Microsoft Deliver Business Intelligence Offering for Mid-Size Enterprises
Cognos, IBM and Microsoft have announced a combined product offering to provide customers with a cost-effective solution for delivering Business Intelligence (BI) for small- to medium-size enterprises. This collaboration among the three industry leaders delivers a complete end-to-end BI solution for data warehouses.

Acta Establishes Partnerships With Industry-Leading ERP Data Warehousing Systems Integrators
Acta Technology, Inc., a leading provider of data warehousing solutions for ERP applications, has announced the formation of its worldwide Certified Systems Integrator (CSI) Program.

NetGravity and Net Perceptions Partner to Improve Internet Advertising and Direct Marketing Targeting and Effectiveness
NetGravity, a market leader in interactive marketing management solutions, has announced a partnership with Net Perceptions, a pre-eminent developer and supplier of realtime personalization solutions. The strategic alliance will include an integration between the NetGravity AdServer solution and the Net Perceptions for Ad Targeting solution.

Gallagher Financial Systems, Inc. Announces Integration of Haley Enterprise Artificial Intelligence
Gallagher Financial Systems, Inc. has announced the integration of The Haley Enterprise's Rete++ artificial intelligence engine into its mortgage lending application. Haley's Rete++ product separates the decision logic of artificial intelligence from where it is used in an application.

Are You Weary of Warehouses?
Sometimes a data warehouse takes too much -- too much time to implement and too much money. Some organizations just want to leave the data in legacy databases and run straightforward queries against it.

Sequent Introduces Tools and Services to Speed Large Scale Siebel 99 Deployment
Sequent Computer Systems, a leader in Intel-based data center solutions, has announced a global competency center and a Deployment Manual for the Siebel 99 application suite to ensure rapid, successful implementation in complex, large-scale environments.

QUOTE OF THE WEEK

"What others are talking about doing with the Internet and other network capabilities, we have been doing for years."

CONFERENCES & SEMINARS 06.8.99

D S * INFORMATION

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