Windmill Solutions: TRUEDATA -- Setting New Standards In Data Cleansing
Windmill Solutions, the Surrey based Data Services specialists has announced a unique new process for providing a "clean data environment". TRUEDATA is a seven step process for handling large volumes of data to deliver a clean and complete view of customer data across all enterprise sources. It is designed to offer information managers data for improved business intelligence with a subsequent cost savings and efficiency gains. TRUEDATA offers significant reductions in marketing costs and an increase in profitability and productivity as more is learnt about the customer and the marketplace.
TRUEDATA consists of a number of best of breed software components which, when combined, provide a powerful solution to resolving problems caused by poor quality data. These components include relational databases, phonetic de- duplication software and UK and International address enhancement software, all of which are capable of handling limitless volumes of data. Typically, corporate businesses will manage several millions records in an enterprise data warehousing process, which in many cases exacerbates the feeling of being data rich but information poor.
Comprehensive solution to an age old problem:
The integrity of data is critical to measuring corporate strategy and gaining a competitive advantage through increased customer knowledge. TRUEDATA is implemented as a component of the scheduled update in the data warehousing process and will deliver clean data to the right people at the right time for effective analysis.
Sarim Khan, Windmill's Sales Director, believes:
TRUEDATA is the answer to real data efficiency. He commented, "the need for improved data quality and management has become of prime importance in the battle to improve the efficient utilisation of customer information. Increasingly, Information Managers are looking to new methods to assist them in the huge task of establishing a clean data environment. We believe TRUEDATA is the most comprehensive solution available to help achieving tangible results and realising the benefits of improved data quality."
The TRUEDATA philosophy stems from Windmill's experience working with customers over the last four years, where the most consistent obstacles to achieving customer knowledge and reliable reporting are "the data can't be seen", and "the data isn't clean". TRUEDATA aims to resolve both these issues.
TRUEDATA to be launched at Business Intelligence 99 - free data quality audit report:
TRUEDATA will be on show for the first time at the Business Intelligence 99 show at Olympia (16-17 June 1999). Potential customers will be able to see the process demonstrated, and discuss how best it may work in their environment. For a free data quality audit report the following information should be presented at the show:
A report will be presented within a week highlighting the levels of unusable addresses, duplication, and general data consistency issues across all your data sources. The report will also provide information on the level of cost savings related to direct marketing to be had from a TRUEDATA process environment.
About Windmill Solutions Ltd:
Windmill was formed in 1995 by three of it's existing directors who had been involved in the data management and statistical analysis markets for many years. Now based in Egham, Surrey it is a specialist supplier of business intelligence software and services. The products supplied include data cleansing, customer relationship management, data mining and data warehousing solutions for all businesses who require their data to be managed efficiently. Windmill have secured contracts with many corporate and government bodies and operate programs to manage data volumes in excess of 10 million records.