Alterian Customer Loyalty Solutions Gain Critical Power Boost
Alterian Limited, an innovative provider of data analysis and data mining products, has announced that its technology has been selected to power a new breed of customer loyalty applications from Carlson Marketing Group. The Alterian technology gives a considerable power boost to Carlson's customer loyalty solutions and provides Carlson with a strong advantage over competitors in the market.
Customer loyalty programmes generate huge volumes of data, and the effective management and analysis of this data is critical. The increased flexibility, processing strength and speed provided by the Alterian technology enables users to make more effective use of their customer data and quickly gain return on investment.
"By using customer loyalty solutions based on Alterian technology, our customers will be able to unleash the real potential of their databases," says Roy Barker, data planning director, Carlson Marketing Group. "They will be able to analyse their data much more quickly and effectively to make better marketing and business decisions."
"The use of Alterian technology gives us an immediate and vast advantage over our competitors in the marketing services industry," continues Barker. "The technology puts power into the heart of our customer loyalty applications. This, combined with our knowledge and experience in managing customer loyalty programmes, enables us to offer a really unique solution."
"We looked right across the market to identify the best technology available," says Barker. "Alterian technology proved to have the best capabilities. It offers complete flexibility, combined with the ability to handle massive data volumes and create tailored systems at terrific speed."
The use of Alterian technology will enable Carlson to extend the analysis features provided to its customers - allowing them to automate common analysis tasks, provide tailored front ends and common reports and enable in-house data analysis and model building.
"Our partnership with Carlson is a significant new business agreement for Alterian," said David Eldridge, managing director of Alterian. "We look forward to working closely with Carlson to ensure that its customers effectively harness our technology to derive real business advantage from the use of their Carlson customer loyalty applications."
Alterian's product suite comprises Alterian NucleusT, a client/server relational database engine, Alterian MoleculeT, a data analysis environment, and Alterian AtomT, a groupware server. Alterian has integrated Microsoft Visual Basic for Applications into its products, enabling business partners like Carlson to quickly imbed the technology into their own solutions or tailor the products to meet specific customer requirements.
About Carlson
Carlson Marketing Group, part of Carlson Companies Inc, is a leading provider of integrated marketing solutions. Carlson Marketing Group (CMG) is a world leader in relationship marketing. CMG is the UK's largest loyalty agency, number one sales promotion agency and number three direct marketing agency.
About Alterian
Alterian is an innovative company whose new product suite revolutionises the way data is stored, captured, analysed and presented. Alterian technology uniquely allows information to be viewed in every dimension and in minute detail, even down to each individual record. It rapidly handles vast quantities of data at the desktop and can be fully customised to meet customers' specific business requirements. Alterian is based in Bristol in the UK. More information is available at: http://www.alterian.com.