Sequent and Oracle Offer E-Business Customer Relationship Management Solutions for ERP Customers
Sequent Computer Systems, Inc. and Oracle Corp. have announced a customer relationship management (CRM) alliance aimed at delivering customer centric call center systems for effective CRM solutions that tie into existing enterprise resource planning (ERP) and data warehousing systems such as Oracle ERP and SAP ERP.
Oracle CRM 3i applications running on Sequent's data center servers leverage tight integration between Oracle CRM and ERP applications. The initiative is an extension of a larger Oracle-Sequent alliance that boasts over 400 joint customers over the last three years.
The solution includes Sequent's Contact Advantage framework, a collection of tools and professional services that help integrate applications with data warehouses and legacy systems and Oracle CRM 3i. Oracle CRM 3i provides customer-responsive companies with comprehensive solutions for marketing, sales, service, call center and electronic commerce and offers out-of-the-box integration between Oracle and SAP ERP systems. By leveraging integrated back-end ERP and CRM systems, companies can identify and act upon customer opportunities to create incremental revenue. Oracle CRM 3i compliments Sequent's Contact Advantage framework for customer relationship management by providing an integrated CRM environment that ties together front office operations, such as a call center, with existing customer data systems for a 360 degree view of an organization's customers.
"Customer relationship management presents one of the biggest opportunities facing CIOs and business line managers today -- the ability to grow incremental revenue through existing customers. This requires a system that fully leverages ERP in the back end," said Jeff Pancottine, vice president of global marketing for Sequent. "Oracle's integrated architecture provides an ideal CRM solution for the large installed base of customers who have already implemented Oracle ERP applications."
"Sequent and Oracle have always had a strong relationship enabling the two companies to meet demanding customer needs in large data center environments," said Mark Barrenechea, senior vice president of CRM products, Oracle Corp. "By combining Sequent's underlying architecture with our applications, customers will have a comprehensive solution that will enable them to leverage information for profitable customer relations."
About Oracle CRM 3i
Oracle offers the broadest span of integrated customer relationship management products, including solutions for marketing, sales and service, and delivery channels such as call center and electronic commerce. Oracle's Customer Relationship Management Applications leverage Oracle's core competencies of databases, tools and integration with back-end ERP applications to provide comprehensive customer intelligence. Additionally, Oracle is the only CRM vendor that leverages the Internet for complete lead to loyalty customer management.
About Contact Advantage
Sequent has an excellent track record in helping its customers to re-orient their business, and the systems that support it, from being product-driven to customer-driven. Customer interaction systems such as call centers are often a key component of these systems, providing a 'one to one' customer interface. Sequent works with the customer and often system integrator partners to fully integrate legacy systems into the call center environment, mapping product information records onto customer records.
About Sequent Computer Systems, Inc.
Sequent Computer Systems, a leader in Intel-based solutions for the data center, is committed to the success of its end-user and system integrator customers. Sequent's platform architectures and services are optimized for the scalability, availability and manageability requirements of large, growing corporate infrastructures leveraging Internet technologies, database technologies and best-of-breed partnerships
Sequent supports more than 10,000 installations worldwide, including many of the world's largest and most sophisticated e-commerce, CRM and business intelligence environments. For further information, phone Sequent at 503/626-5700 or 800/257-9044, or visit our Web site at http://www.sequent.com.