Exchange Applications Partners With Strategic Software Systems To Help Bankcard Issuers Optimize Customer Profitability
Exchange Applications, Inc., a leading provider of software and services that optimize the value of customer relationships, has announced that it has partnered with Strategic Software Systems (SSS) to provide joint Customer Relationship Management solutions for bankcard issuers. Richmond, Va.-based Strategic Software Systems has selected VALEX as the best-of-breed campaign management software for its enterprise solutions.
Strategic Software Systems specializes in large data warehousing implementations for banks and bankcard issuers including Bank of America/NationsBank, First USA, Wachovia Bank and First Tennessee Bank. Its solutions are designed to unlock customer information and apply it toward optimizing customer acquisition, retention and expansion.
Exchange Applications' VALEX software contains a suite of database marketing tools that enable companies to: identify profitable opportunities, segment markets, execute highly targeted campaigns and measure results to improve future campaigns. By incorporating VALEX into its enterprise Customer Relationship Management solutions, SSS gives it the ability to directly access customer data, hence shortening marketing cycle times, decreasing marketers' reliance on IT and service bureaus, and providing them with a better understanding of customers.
The bankcard business is perhaps the most competitive sector of the financial services industry, and the most aggressive in implementing technology to help increase revenues, explained Bill Hungerford, principal, Strategic Software Systems. "Our strategy has been to provide customized solutions that incorporate the best technology available," Hungerford said. "In our search for the optimum campaign management software, all roads led to VALEX. Exchange Applications has the right combination of marketing domain expertise, financial services industry experience and a proven software product."
"Strategic Software Systems has a very strong presence among bankcard issuers, and is well versed in building data warehouses, the foundation for a Customer Relationship Management solution," said Andrew Frawley, president and CEO of Exchange Applications. "We believe that together we can go to market with a very compelling offering that will help businesses achieve maximum revenue from their marketing campaigns."
Headquartered in Richmond, Virginia, Strategic Software Systems (SSS) was founded in 1994 with the objective of providing bankcard issuers with powerful data warehouse and decision support capabilities. SSS has enabled a number of large issuers (NationsBank, Wachovia Bank, First Tennessee Bankcard, etc.) to leverage customer and prospect information into marketing and credit strategies. The company delivers systems that are designed to address and optimize efficiency based on the unique characteristics of their operating and product environment. For more information, contact SSS at 804-288-8827 or visit http://www.sss1.com.
Exchange Applications, Inc. helps businesses optimize the value of customer relationships across channels and product lines. Its award-winning VALEX software and consulting services help businesses identify customer segments offering high profit potential, and then maximize the value of those segments through highly targeted and coordinated direct marketing campaigns. Exchange Applications provides marketers with the technology to plan, build, execute, analyze and refine marketing campaigns that produce measurable return on investment. Through VALEX, a company automates and accelerates its marketing process to improve customer acquisition, expansion and retention. Exchange Applications is based in Boston, with offices in Denver, London and Sydney. Visit Exchange Applications on the Web at http://www.exapps.com.