net.Genesis Integrates Its Industry-Leading Web Analysis Solution With IBM WebSphere
net.Genesis Corp., a leader in e-business intelligence solutions for both Fortune 500 and Web enterprises, has announced that its flagship product net.Analysis 4.0 now integrates with IBM WebSphere, the industry leading Web application server environment. IBM WebSphere with net.Analysis enables enterprise-level e-businesses to understand the online behavior of their customers in real time. This integrated solution combines Web data with other data utilizing net.Genesis' net.Instrument solution.
net.Analysis enables enterprise reporting and analysis capabilities for customers using WebSphere, and together they offer customers a range of solutions to support business applications-from simple Web publishing to enterprise-scale transaction processing. Utilizing net.Analysis, IBM's WebSphere customers can gain a more in-depth understanding of their online customers and overall interaction with their Web deployments.
Through a combined sales and marketing effort, net.Genesis and IBM now offer customers a wide range of solutions to advance their e-business initiatives and further understand their customers' online behavior.
"The integration of net.Genesis solutions and IBM WebSphere brings together our shared commitment to provide customers easy access to the full range of enterprise data needed to make an e-business successful," said David George, vice president of strategic partnerships for net.Genesis. "Businesses using the IBM WebSphere development platform in combination with net.Analysis are empowered with the benefits of rapid Web application development and a holistic view of their online customers, providing strategic decision makers with the information necessary to maximize the effectiveness of their Web sites for their e-business initiatives."
This innovative solution will enable online businesses to measure and analyze the effectiveness of their e-business efforts in near real time. net.Analysis correlates Web site visitor behavior with other enterprise business data, enabling managers to maximize the potential of their Web sites for marketing, sales and customer support. By providing WebSphere users with the capability of performing detailed drill-down analysis of Web information, net.Analysis allows businesses to develop better target site content and deliver personalized products and services.
"WebSphere provides a multi-platform, Java-based application environment that is key to building solutions such as intranets, e-commerce, Web self-service and knowledge management," said Paraic Sweeney, vice president for IBM WebSphere. "Utilizing net.Genesis solutions and WebSphere will enable customers to make the most of their e-business investment by reacting quickly to customer behavior or targeting their marketing efforts with actual customer data."
IBM and net.Genesis have developed a strong relationship encompassing many divisions of IBM, and the agreement is the latest in a series of initiatives to help companies extend their e-business efforts. Following are some brief details on additional relationships that have brought together technologies from IBM and net.Genesis to help customers move closer to e-business solutions:
The IBM WebSphere Application Servers, along with Lotus Domino, represent the industry's most complete range of Web application server environments that support business applications from simple Web publishing through enterprise-scale transaction processing. The WebSphere family integrates the Web server, transaction processing, Web commerce and distributed component technologies of IBM's WebSphere Application Servers, TXSeries, Net.Commerce and Component Broker products. In addition to WebSphere Application Servers, the WebSphere product line also includes WebSphere Performance Pack, Web-facilities management software that supports rapid growth of high-volume Web sites, and WebSphere Studio, a set of integrated Web development tools. Information about WebSphere product line is on the Web at http://www.software.ibm.com/websphere.
net.Analysis is the fourth-generation of the industry's leading Web analysis software solution. The enterprise-class product provides a platform for online analysis and measurement that correlates information about Web site visitor behavior with other enterprise business data to improve strategic and tactical decision making about marketing, selling and supporting products online. It gives online business managers a holistic view of their online customers based on implicit and explicit information. net.Analysis technology offers superior scalability, analytical power and enterprise database support for demanding, high-traffic Web sites. It is the only open systems, cross-platform software solution of its kind designed to meet the business intelligence needs of online marketing and sales professionals, site designers, and IT/systems managers. Its unparalleled analysis and drill-down capabilities and ability to correlate site behavior with enterprise data help organizations increase product and advertising revenues, improve customer satisfaction, heighten brand awareness and improve resource productivity.
net.Genesis, recipient of UPSIDE Magazine's 1999 Hot Companies Award, is the leading provider of e-business intelligence software and services that empower companies that market, sell and support products on the Web to understand, optimize and accelerate their online business. The company's flagship product, net.Analysis is widely acknowledged as the industry's most sophisticated Web site analysis solution, offering unsurpassed analytical power, reporting, scalability and enterprise support. More than 250 market leaders use net.Analysis to improve their online businesses. These include Aetna, Apple Computer, BBC Online, Bell Atlantic, BuyItNow, Fidelity Investments, Fleet, Lucent Technologies, National Geographic, Oppenheimer Funds, Symantec and Xerox. Founded in 1994 and based in Cambridge, Massachusetts, net.Genesis is a strategic partner with such industry leaders as IBM, Allaire, Oracle, Net Perceptions, NetGravity, Netscape, Vignette, Sun Microsystems, Informix, VeriSign and ABC Interactive. More information is available at http://www.netgen.com or at 617-577-9800.