Sedona Corporation Announces New Additions Io Its SpatialVision Product Family To Enable E-Business Solutions
SEDONA Corporation has announced the introduction of SedonaLink, a new addition to its family of e-business intelligence software, and the release of SpatialVision Lite, a thin, browser-based version of its flagship SpatialVision product.
SedonaLink brings real time data access to users of Acxiom Corporation's Acxiom Data Network, dramatically improving the ability to develop demographic and psychographic profiles of customers and significantly improving market segmentation as a result.
SedonaLink uses the flexibility of the Internet to combine up-to-date information from the Acxiom Data Network with the data already residing in the users data warehouse delivering real time support to critical applications such as customer relationship management (CRM) and business intelligence (BI).
The major features of SedonaLink include:
"Analytical CRM, which provides analysis of the data created on the operational side of the CRM equation, is imperative for providing the panoramic customer view critical to CRM success," said Elizabeth Shahnam, program director for META Group's Application Delivery Strategies. "Applications such as Sedona's Sedona Link and the Acxiom Data Network are enablers for closed-loop analytical CRM."
Greg Bjorndahl of Acxiom states, "the integration of SedonaLink with information in Acxiom's comprehensive sources of information will bring differentiating value to our solutions for the financial services industry. We have incorporated SedonaLink into our market management solution - Solvitur - which has been widely embraced by the financial services community".
The release of Sedona SpatialVision Lite offers new features designed to facilitate web based client access and deliver performance based portal deployment.
New benefits include:
These enhancements to the SpatialVision product line make portal-based business intelligence applications scalable, manageable, and very efficient for enterprise intranet and extranet deployments.
Colin Matthews, President of Sedona GeoServices, Inc. commented that, "We are extremely pleased to bring these new capabilities to our customers. The introduction of SedonaLink addresses a critical market need to deliver real-time, accurate, and value enhanced prospect data, in this case via the Acxiom Data Network. Later this year, such ability will be extended to link multiple data sources to multiple data repositories, greatly expanding the product's market reach." Mr. Matthews went on to say "And, of course, we are delighted with the continued enhancements to the SpatialVision product line. These enhancements, through SpatialVision Lite, are a direct result of customer usage and feedback and bring the power of net-based business intelligence data visualization to the enterprise client."
SEDONA Corporation, headquartered in Limerick, Pennsylvania, through is Sedona GeoServices business unit, develops and markets enterprise scale business geo-intelligence solutions that focus on ease of use, interoperability, Internet accessibility and intuitive visualization of geographic components of enterprise data.
Through strategic industry alliances, SEDONA is uniquely positioned to address the needs of Oracle database customers. The vision of the company is to enable business clients to turn warehoused data into relevant visual information from which informed decisions are made to swiftly improve bottom-line results. SEDONA and its operating companies can be found on the Web at http://www.sedonacorp.com.